Sensor Tovvel 17:23 598.3% Investing & Financial $598.340 Management 642.50 App Market and Advertising Trends 2061 2025 0020EMABOLL 30P Charoph 03 4.28%

Sensor Tower Introduction/Overview Sensor Tower is the leading source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe. With a mission to measure the world’s digital economy, Sensor Tower’s - winning platform delivers unmatched visibility into the mobile app and digital 2 ecosystem, empowering organizations to stay ahead of changing market dynamics and make informed, strategic decisions. Founded in 2013, Sensor Tower’s mobile app insights have helped marketers, app, and game developers demystify the mobile app landscape with visibility into usage, engagement, and paid acquisition strategies. Today, Sensor Tower’s digital market insights platform has expanded to include Audience, Retail Media, and Pathmatics Digital Advertising Insights, helping brands and advertisers understand their competitor’s advertising strategies and audiences across web, social, and mobile. Press Inquiries: [email protected] Business Inquiries: [email protected]

Sensor Tower | Our Customers Top publishers trust Sensor Tower insights to grow their business. L'ORÉAL 0 Google Eu epaon Disneyp petco HERSHEYS amazon 2ROVIO PDOORDASH depop Walmart * Microsoft SEGA dyson SONY z fetch i ∞ Meta OUTFiT7 Gett. Irl ByteDance Alibaba POPeYeS Tencent Hifl VBWARNER BROS. P&G SNBA cvs B JohnsonaGohnson Welch's Revolut Health. Domino's Note: Top publishers by app store revenue | Source: Sensor Tower Note: Top publishers by app store revenue Source: Sensor Tower

Sensor Tower Solutions o0 Sensor Tower Sensor Tower Sensor Tower Sensor Tower App Performance App Advertising Audience Pathmatics Digital Insights Insights Insights Advertising Insights For those who need visibility For those who need visibility For those who need visibility For those who need visibility into the mobile app ecosystem. into paid user acquisition into your existing, competitor, into the digital ad ecosystem. Enjoy insight into: app rankings, strategies. and potential new audiences. Gain insight into: ads served, spend downloads, and revenue; active Enjoy insight into: global and Enjoy insight into: which apps and impression estimates, SOV, and users, demographics, retention, regional share of voice (SOV) consumers are actually more across key channels, like: sessions, and time spent; app across apps and the biggest interacting with (app Facebook, Instagram, X (formerly ratings and reviews, keywords, mobile app ad networks, top engagement) AND which ads Twitter), OTT, YouTube, display, search ads, and more. advertisers, publishers, creatives, they’re seeing (ad exposure). video, and others. and more.

Sensor Tower Solutions a0 Gaming Sensor Tower Sensor Tower Sensor Tower Insights Advanced Usage Pathmatics Retail Video Game For those who need the deepest Insights Media Insights Insights look into the mobile gaming For those who need the For those who need industry-first Discover top game trends on PC ecosystem. deepest look into app user insight into on- and off-site retail and Console platforms Enjoy insight into: downloads, engagement. media network investments Get deep insights into key metrics revenue, RPD, and ARPDAU Enjoy insight into: sessions per Enjoy insight into: ad spend, media like sales, revenue, DAU, and MAU beyond the top-level category user; time spent; time of day; mix, share of wallet, impressions, for over 140,000 PC and Console (Lifestyle & Puzzle) and can drill days used per time period; new, and SOV for brands and products games across 100+ global markets. deeper into genres (Puzzle, retained, resurrected, and across retailers – gaining a coveted Analyze shifts in player behavior to Arcade, etc.) and sub-genres churned user trends; and cohort view into the co-branded digital ad uncover critical intelligence on (Swap, Word, etc.). usage overlap. ecosystem and retail media player acquisition and retention. networks.

Sensor Tower Executive Summary The report provides an in-depth analysis of global Investment apps and Sponsored wow the Chicken Big Mac is just like the Big Mac fr brands in 2025. This includes trends in Investment app downloads in recent years, changes in banking app downloads across iOS and Google 15:06 .l 5G Play and the performance of leading apps in some of the world’s most Today 24 September dynamic Investment and Financial Management Apps Market. The report also leverages Sensor Tower’s Advertising Insights to explore trends in digital advertising by Investment brands across different markets, as well The Big Mac now comes in Order Now prime as major advertising channels and popular ad creatives. video Clarification on Revenue and Downloads Data Sensor Tower's revenue figures are derived from estimated in-app purchase NEW ON APPLE ARCADE (IAP) revenue on the App Store and Google Play, excluding ad revenue, Race into Temple revenue from third-party Android app- store sales, and direct payment Run: Legends revenue from developers’ websites and other channels. Unless explicitly Apple Arcade Temple Run: Legends Get stated as net revenue, the revenue figures shown represent gross revenue All New Temple Run Advent (before platform deduction). Sensor Tower's downloads figures are derived from estimated downloads on the App Store and Google Play, excluding - installs, duplicate downloads, and downloads from third-party Android - store.