Industry Veteran Donald Boyce Joins the G2 Army

Key insights

6 takeaways

01
Donald Boyce has been appointed as the new head of business development and sales for the Berlin-based esports organization G2 Esports.
02
Boyce will operate out of G2 Esports' Los Angeles office.
03
Prior to this role, Boyce spent over three years at Cloud9, where he served as SVP of sales, marketing, and partnerships, as well as VP of partnerships.
04
Boyce’s previous industry experience includes a three-year tenure as VP of partnerships at TSM starting in 2016.
05
His background also includes a role as director of marketing and partnerships at Team Liquid, where he worked from 2013 to 2015.
06
Between 2015 and 2016, Boyce worked outside the esports industry as a data strategist for the advertising services firm TBWA\Chiat\Day.

Summary

G2 Esports has appointed industry veteran Donald Boyce as its new head of business development and sales. Operating out of the organization’s Los Angeles office, Boyce is tasked with overseeing the commercial growth and partnership strategies for the Berlin-based esports entity. This leadership transition marks a significant addition to the G2 management team, leveraging Boyce’s extensive background in marketing and business development within the competitive gaming sector.

Boyce brings over a decade of experience to this role, having previously served as the senior vice president of sales, marketing, and partnerships at Cloud9, where he spent more than three years. His professional history includes significant tenures at other prominent esports organizations, including a three-year stint as vice president of partnerships at TSM and an earlier role as director of marketing and partnerships at Team Liquid. Additionally, he gained experience in the broader advertising sector during a year-long position as a data strategist at TBWA\Chiat\Day.

The appointment highlights the ongoing movement of high-level executive talent across major international esports organizations. By recruiting a professional with a proven track record in both North American and global esports markets, G2 Esports aims to strengthen its commercial operations. This move reflects the broader industry trend of prioritizing seasoned leadership to navigate the complexities of sponsorship, brand partnerships, and revenue generation in the evolving esports landscape.