Hypercasual Meets Web3: Gameta, Joyride, and Benji Bananas

Key insights

5 slides

Key number

Hypercasual games make up 54% of all unique active wallets.

Hypercasual games account for 54% of all UAWs, with Gameta at 34%. The figures draw on DappRadar and Data.ai data from October 2022.

54%

Share of all unique active wallets (UAWs) from hypercasual games

Gameta: 34%
Joyride: 10%

Engaged players

Only 65 players appear in the top 100 leaderboard.

The authors treat the top 100 leaderboard as a rough measure of active on-chain engagement. They estimate 65 players are actively engaged on-chain.

Few engaged. The authors estimate 65 players are actively engaged on-chain, about 0.015% of 432K monthly UAWs.

Players estimated to be actively engaged on-chain

monthly on-chain UAWs: 432K
share of monthly on-chain UAWs: 0.015%

1 / 5

Ask AI about this article

Summary

This Naavik deep dive, written by Karan Gaikwad and Max Lowenthal and published November 21, 2022, examines three hypercasual web3 games: Gameta, Joyride, and Benji Bananas. It draws on DappRadar and Data.ai figures from October 2022 and related periods. The authors report that hypercasual games account for 54% of all unique active wallets (UAWs), with Gameta at 34%, Joyride at 10%, and Benji Bananas at 8%. Gameta has 22 hypercasual games built on BNB Chain, and more than 85% of its downloads come from three runner games. Joyride's Solitaire Blitz has 1.3M downloads, with more than 90% from Bangladesh, India, and the Philippines. Benji Bananas has over 50M downloads overall, and only 5K Membership Passes were available in its first sale, which 2,845 people own. The authors note that only 65 players appear in the top 100 leaderboard, which they treat as a rough measure of active on-chain engagement. They find that the 432K monthly UAWs for Benji Bananas contain very few engaged on-chain players.