Hamburg Games Conference 2018: Play It – The Future of Games & Films

The Hamburg Games Conference 2018, held on April 5 at the Bucerius Law School, focused on the theme of transmedia, specifically exploring the convergence of film and gaming. The event aimed to address the blurring lines between players and viewers, as well as the rapid evolution of digital media production technologies. By highlighting the intersection of these two creative industries, the conference sought to provide insights into future production models and market opportunities for transmedial products.

The program featured a series of case studies and expert presentations from industry leaders. Key contributions included discussions on intellectual property development across all media platforms, lessons learned from film production for game development, and the application of augmented reality in narrative media. Notable speakers represented organizations such as Nordisk Film Games, Quantic Dream, and PriceWaterhouseCoopers, offering both creative and analytical perspectives on the industry.

Beyond the main conference, the event facilitated networking through the Gamecity Treff and 12min.NEXTreality sessions. These segments focused on practical applications of gamification, virtual reality, and tracking technologies in fields such as rehabilitation, prevention, and mixed-reality gaming. The conference served as a platform for industry professionals to exchange knowledge, showcase innovative projects—such as the Audi e-tron VR experience—and discuss the shifting landscape of digital entertainment.