Gentle Mates Partner With Shikenso Analytics

Key insights

6 takeaways

01
French esports organization Gentle Mates has entered a partnership with German analytics firm Shikenso Analytics to evaluate the performance of its sponsorship and marketing campaigns.
02
Gentle Mates will utilize Shikenso’s AI-powered tools to measure campaign effectiveness across live streams, video content, social media, and partner activations.
03
The financial terms and the duration of the partnership agreement were not disclosed by either party.
04
Gentle Mates currently maintains partnerships with brands including Deezer, TCL, and ALDI, and competes in Valorant, Teamfight Tactics, and Fortnite.
05
The organization was founded in April 2023 by professional Call of Duty players Corentin “Gotaga” Houssein and Kevin “Brawks” Georges, alongside content creator Lucas “Squeezie” Hauchard.
06
Shikenso Analytics continues to expand its client roster, which already includes organizations such as Fnatic, G2 Esports, Ninjas in Pyjamas, and FURIA.

Summary

The French esports organization Gentle Mates has entered into a strategic partnership with the German analytics firm Shikenso Analytics. This collaboration aims to enhance the organization’s ability to measure the performance and impact of its commercial partnerships. By utilizing Shikenso’s AI-powered tools, Gentle Mates intends to evaluate the effectiveness of sponsor campaigns across various digital touchpoints, including live streams, video content, social media channels, and specific partner activations.

Founded in April 2023 by professional players Corentin “Gotaga” Houssein and Kevin “Brawks” Georges, alongside content creator Lucas “Squeezie” Hauchard, Gentle Mates currently maintains a competitive presence in Valorant, Teamfight Tactics, and Fortnite. The organization’s existing commercial portfolio includes partnerships with major international brands such as Deezer, TCL, and ALDI. While the financial terms and duration of the agreement with Shikenso Analytics remain undisclosed, the move aligns with a broader industry trend of esports organizations prioritizing data-driven insights to demonstrate return on investment to their sponsors.

This partnership adds Gentle Mates to a growing roster of international esports entities that utilize Shikenso’s analytics platform, including organizations such as Fnatic, G2 Esports, Ninjas in Pyjamas, and FURIA. The deal reflects the ongoing professionalization of the esports sector, where organizations are increasingly adopting sophisticated marketing technology to quantify audience engagement and optimize sponsorship value in a competitive global market.