Question 1

Global e-commerce app installs declined 14% year-over-year in H1 2025, though sessions grew by 2%, indicating a shift toward re-engaging existing users over new acquisition.

Accepted Answer

According to "The Shopping App Insights Report: 2025 Edition": Global e-commerce app installs declined 14% year-over-year in H1 2025, though sessions grew by 2%, indicating a shift toward re-engaging existing users over new acquisition.

Question 2

Global reattribution share for e-commerce apps rose to 0.18 in H1 2025, up from 0.14 in 2023, with the UAE (0.40) and U.K. & Ireland (0.36) leading in win-back activity.

Accepted Answer

According to "The Shopping App Insights Report: 2025 Edition": Global reattribution share for e-commerce apps rose to 0.18 in H1 2025, up from 0.14 in 2023, with the UAE (0.40) and U.K. & Ireland (0.36) leading in win-back activity.

Question 3

Global e-commerce app install per mille (IPM) reached nearly 3.0 in Q1 2025, with North America maintaining the highest regional performance at 5.21.

Accepted Answer

According to "The Shopping App Insights Report: 2025 Edition": Global e-commerce app install per mille (IPM) reached nearly 3.0 in Q1 2025, with North America maintaining the highest regional performance at 5.21.

Question 4

External economic factors, such as U.S. tariffs introduced in May 2025, prompted 68% of marketers to adjust holiday strategies, including frontloading consumer purchases to early summer.

Accepted Answer

According to "The Shopping App Insights Report: 2025 Edition": External economic factors, such as U.S. tariffs introduced in May 2025, prompted 68% of marketers to adjust holiday strategies, including frontloading consumer purchases to early summer.

Question 5

LATAM emerged as a growth outlier in H1 2025, recording an 18% increase in installs and a 27% increase in sessions compared to the previous year.

Accepted Answer

According to "The Shopping App Insights Report: 2025 Edition": LATAM emerged as a growth outlier in H1 2025, recording an 18% increase in installs and a 27% increase in sessions compared to the previous year.

Question 6

Global click-through rates (CTR) for e-commerce apps remained stable at 2% from 2023 through Q1 2025, suggesting a consistent equilibrium between creative performance and targeting.

Accepted Answer

According to "The Shopping App Insights Report: 2025 Edition": Global click-through rates (CTR) for e-commerce apps remained stable at 2% from 2023 through Q1 2025, suggesting a consistent equilibrium between creative performance and targeting.

Question 7

Partner diversification trends are mixed; while Indonesia increased its average partners per app to 15.6 in H1 2025, several APAC markets including Japan and Singapore saw declines.

Accepted Answer

According to "The Shopping App Insights Report: 2025 Edition": Partner diversification trends are mixed; while Indonesia increased its average partners per app to 15.6 in H1 2025, several APAC markets including Japan and Singapore saw declines.

The Shopping App Insights Report: 2025 Edition

Key insights

Summary

Citation

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