Skip to main content

Game Industry Library

LibrarySearchAsk AIThe Catch UpConnect your AIPRO

Browse

TopicsCollectionsWriters

Game Industry Library

Read: Mobile Gaming Benchmarks 2025 | Game Industry Library

Mobile Gaming Benchmarks 2025

Market (Mobile)·Updated Jul 24, 2026 by GameAnalytics

Pages

100%

Insights

01
Retention is the primary driver of long-term engagement, revenue, and user acquisition ROI across the 11,600 titles analyzed.
02
Average session lengths have decreased, with top-tier games averaging 8–9 minutes and median-tier games averaging 5–6 minutes.
03
Midcore titles lead in engagement frequency, generating six to seven sessions per day.
04
Android users exhibit higher session frequency than iOS users, a trend attributed to the prevalence of casual titles on the Android platform.
05
The 2025 benchmark data is derived from 1.48 billion monthly active users and the processing of 27 billion daily events across 100,000 active games.
06
Game design strategies must prioritize rapid, repeated engagement loops to align with the industry-wide shift toward bite-sized play.

Insights

01
Retention is the primary driver of long-term engagement, revenue, and user acquisition ROI across the 11,600 titles analyzed.
02
Average session lengths have decreased, with top-tier games averaging 8–9 minutes and median-tier games averaging 5–6 minutes.
03
Midcore titles lead in engagement frequency, generating six to seven sessions per day.
04
Android users exhibit higher session frequency than iOS users, a trend attributed to the prevalence of casual titles on the Android platform.
05
The 2025 benchmark data is derived from 1.48 billion monthly active users and the processing of 27 billion daily events across 100,000 active games.
06
Game design strategies must prioritize rapid, repeated engagement loops to align with the industry-wide shift toward bite-sized play.