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Game Designers and the Ludo Mix: Constructing an Aesthetic Experience
Key insights
7 takeaways- 01A 'ludo mix'—a media franchise centered on one or more games—functions as both a world-building creative endeavor and a marketing strategy, creating inherent tensions for game designers.See it on page 3
- 02John Dewey’s pragmatist concept of 'aesthetic experience' provides a more effective framework for game design than traditional narrative-focused models, as it encompasses both the creator’s intent and the receiver’s perception.See it on page 13
- 03Research involving game design students creating content for the 'Aggressive Retsuko' anime franchise demonstrated that designers produce more cohesive experiences when focusing on a 'grand experience' rather than just a 'grand narrative'.See it on page 28
- 04The study found that successful game design in a ludo mix requires translating the core message of a franchise into gameplay mechanics, such as using a 'rage gauge' to mirror the emotional release of the anime’s protagonist.See it on page 33
- 05The 'database model' proposed by Hiroki Azuma, which suggests consumers simply aggregate disconnected elements like 'moe' traits, was contradicted by the study; students achieved better results by creating a unified, message-driven experience.See it on page 12
- 06Game designers in ludo mixes often navigate a complex relationship between creative narrative goals and the commercial requirements of marketing departments and toy manufacturers.See it on page 8
- 07The 'teaching-research nexus' approach, which integrates academic research with professional practice, allows for the formalization of design knowledge acquired through experience rather than just theoretical application.See it on page 20
Summary
Game Designers and the Ludo Mix Constructing an Aesthetic Experience Transactions of the Digital Games Research Association March 2021, Vol. 5 No 2, pp. 33-70. ISSN 2328-9422 © The text of this work is licensed under a Creative Commons Attribution - NonCommercial -NonDerivative 4.0 License (http://creativecommons.org/licenses/by-nc- IMAGES: All images appearing in this work are property of the respective copyright owners, and are not released into the Creative Commons.
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