FY2026 3Q Financial Results Briefing Material

Bushiroad’s fiscal performance for the first three quarters of 2026 demonstrates robust growth, characterized by net sales of 42,356 million yen and an operating profit of 4,002 million yen. This financial momentum has prompted an upward revision of full-year consolidated forecasts. While the trading card game segment underwent a period of product adjustment resulting in a temporary revenue dip, this was effectively offset by record-breaking quarterly sales in the sports division and strong performance across live entertainment and merchandising units. The expansion of the PalVerse figure brand served as a significant driver for the merchandising segment, contributing to the overall stability of the company’s portfolio.

The strategic direction for the firm is now centered on the concept of Live-Mixed Entertainment, which emphasizes the integration of physical experiences with multi-channel intellectual property expansion. By bridging the gap between retail TCG venues, professional wrestling tours, and live musical performances, the company seeks to foster deeper audience engagement. This approach is supported by a 10 billion yen capital infusion intended to facilitate future business scaling and cross-media development across digital gaming, animation, and physical goods.

Geographically and operationally, these efforts reflect a commitment to maximizing global reach through in-person connections and diversified revenue streams. By redefining its corporate mission to prioritize these hybrid entertainment models, the organization is positioning itself to leverage its existing IP assets more effectively. The combination of solid financial results and a clear, unified vision for integrated entertainment suggests a transition toward a more cohesive, experience-driven business model designed to sustain long-term growth in the competitive media and entertainment landscape.