FinancialBushiroad
FY2026 2Q Financial Results Briefing Material
1 Jan 202631 pages~22 min full read
Bushiroad reported 27,839 million yen in cumulative first-half sales for FY2026, representing a 4.6% year-over-year increase.
See it on page 4The company has achieved 64.6% of its full-year operating profit forecast, driven by strong performance in the Sports segment and the expansion of the PalVerse figure brand.
See it on page 24Overseas sales now account for 43.5% of total revenue, highlighting a significant shift toward international market reliance.
See it on page 13A strategic alliance with GENDA Inc. has been established to accelerate global expansion, complemented by a planned cancellation of 6,000,000 treasury shares in late 2025 to boost shareholder returns.
See it on page 25The mobile launch of HUNTER×HUNTER NEN×SURVIVOR is scheduled for early 2026, serving as a key pillar for future growth alongside updates for Weiβ Schwarz and Cardfight!! Vanguard.
See it on page 14Despite a minor dip in the core Trading Card Game segment due to release scheduling, the successful launch of the hololive OFFICIAL CARD GAME helped stabilize performance.
See it on page 12The company expects the third quarter to be a transitional period with increased marketing costs, but the full-year consolidated financial forecast remains unchanged.
See it on page 24Bushiroad Inc. achieved a steady financial performance through the second quarter of fiscal year 2026, reporting net sales of 14,072 million yen for the period and cumulative first-half sales of 27,839 million yen. This 4.6% year-over-year increase reflects a resilient business model that balances traditional entertainment segments with expanding global reach. While the core Trading Card Game segment experienced a minor dip due to a lighter release schedule, the successful launch of the hololive OFFICIAL CARD GAME and a rising overseas sales ratio of 43.5% provided a stable foundation. Growth was further bolstered by high attendance in the Sports segment, particularly for New Japan Pro-Wrestling and STARDOM, alongside a significant foreign exchange gain.
The company has already reached 64.6% of its full-year operating profit forecast, supported by the expansion of the PalVerse figure brand and consistent console game releases. Strategic focus remains on the worldwide mobile launch of HUNTER×HUNTER NEN×SURVIVOR in early 2026 and major product updates for flagship titles like Weiβ Schwarz and Cardfight!! Vanguard. Although the third quarter is expected to be a transitional period characterized by higher marketing expenditures and product specification updates, the full-year consolidated forecast remains unchanged.
Long-term growth initiatives are centered on international IP utilization and capital efficiency. A strategic alliance with GENDA Inc. aims to accelerate global expansion, while the planned cancellation of 6,000,000 treasury shares in late 2025 underscores a commitment to enhancing shareholder returns. By integrating live events, digital gaming, and physical merchandise across domestic and international markets, the organization is positioning itself to navigate short-term transitional costs while securing a broader global footprint.
