Bushiroad Inc. achieved a steady financial performance through the second quarter of fiscal year 2026, reporting net sales of 14,072 million yen for the period and cumulative first-half sales of 27,839 million yen. This 4.6% year-over-year increase reflects a resilient business model that balances traditional entertainment segments with expanding global reach. While the core Trading Card Game segment experienced a minor dip due to a lighter release schedule, the successful launch of the hololive OFFICIAL CARD GAME and a rising overseas sales ratio of 43.5% provided a stable foundation. Growth was further bolstered by high attendance in the Sports segment, particularly for New Japan Pro-Wrestling and STARDOM, alongside a significant foreign exchange gain.
The company has already reached 64.6% of its full-year operating profit forecast, supported by the expansion of the PalVerse figure brand and consistent console game releases. Strategic focus remains on the worldwide mobile launch of HUNTER×HUNTER NEN×SURVIVOR in early 2026 and major product updates for flagship titles like Weiβ Schwarz and Cardfight!! Vanguard. Although the third quarter is expected to be a transitional period characterized by higher marketing expenditures and product specification updates, the full-year consolidated forecast remains unchanged.
Long-term growth initiatives are centered on international IP utilization and capital efficiency. A strategic alliance with GENDA Inc. aims to accelerate global expansion, while the planned cancellation of 6,000,000 treasury shares in late 2025 underscores a commitment to enhancing shareholder returns. By integrating live events, digital gaming, and physical merchandise across domestic and international markets, the organization is positioning itself to navigate short-term transitional costs while securing a broader global footprint.