Bushiroad Inc. has entered into a definitive agreement to divest its entire 70% stake in New Japan Pro-Wrestling Co., Ltd. (NJPW), effectively ending its tenure as the parent company of the professional wrestling organization. The shares will be transferred to TV Asahi Corporation and CyberAgent, Inc., with the transaction scheduled for completion on June 30, 2026, pending regulatory approval under the Antimonopoly Act. This strategic move marks a significant shift in Bushiroad’s corporate portfolio, as NJPW will be removed from the company’s consolidated financial reporting.
The decision follows a period of substantial growth for NJPW under Bushiroad’s ownership, which began in 2012. During this time, the organization successfully revitalized its management structure and brand, culminating in record-breaking event attendance. However, Bushiroad concluded that the next phase of NJPW’s evolution requires deeper integration with specialized broadcasting and digital media platforms. By transferring ownership to TV Asahi and CyberAgent, the company aims to leverage their respective expertise in video content distribution and digital operations to maximize NJPW’s long-term commercial potential.
Financially, the transaction is valued at approximately 3,597 million yen. As a direct consequence of this divestment, Bushiroad expects to record an extraordinary gain of approximately 1,616 million yen in its consolidated financial results for the fiscal year ending June 2026. This gain has necessitated a revision of the company’s previously announced full-year earnings forecast. Despite the exit, Bushiroad intends to maintain a collaborative relationship with both the acquiring parties and NJPW to support the ongoing growth of its remaining business segments.