Bushiroad Strengthens Global Expansion: Overseas TCG Sales Ratio Projected to Exceed 50%

Bushiroad is aggressively scaling its international presence to drive long-term financial growth, with a primary strategic goal of exceeding a 50% overseas sales ratio for its Trading Card Game (TCG) business by the fiscal year ending June 2027. This expansion is anchored in the company’s Medium-Term Vision 2030, which prioritizes the global distribution of entertainment experiences while maintaining a stable domestic revenue base.

To support this objective, the company is establishing two new overseas subsidiaries in Malaysia and China. The Malaysian entity will leverage existing regional expertise to optimize distribution, while the Shanghai-based operation will transition the Chinese market to a local manufacturing and distribution model to reduce logistics costs and lead times. These additions bring the company’s total overseas footprint to seven locations, facilitating a more localized approach to global market penetration.

A central component of this growth strategy is the July 2026 launch of the Palworld OFFICIAL CARD GAME. Released simultaneously in Japanese, English, and Simplified Chinese, the product has seen strong initial momentum, with projected global shipments for the first booster pack exceeding 3.5 million units. The company has supported this rollout through an extensive international marketing campaign, including tutorial workshops and pre-release events across 18 countries, targeting approximately 15,000 participants.

Financial projections indicate a consistent upward trend in international revenue, rising from 24.2% of total TCG sales in fiscal year 2019 to the anticipated milestone of over 50% by fiscal year 2027. By adapting its successful Japanese business model for global application, the company aims to transform new intellectual properties into sustainable, long-term TCG brands that enhance overall corporate value.