ReportAEVI
Estudio aDeSe 2009: Usos y Hábitos de los Videojugadores Españoles
1 Nov 200935 pages~19 min full read
Personal computers are the primary gaming platform in Spain, with 58% of households reporting ownership compared to 35% for dedicated consoles.
The 2009 study surveyed a nationally representative sample of 4,254 residents aged fifteen and older, achieving a ±1.5% margin of error at a 95% confidence level.
Medium-sized municipalities with populations between 10,000 and 50,000 inhabitants represent the largest segment of the gaming population, accounting for 26% of total players.
The high penetration of PC hardware in Spanish homes indicates a mature market with significant potential for cross-platform content and services.
The concentration of gamers in mid-sized towns suggests that market strategies for the Spanish interactive entertainment sector should account for regional demographic distribution.
The November 2009 aDeSe study set out to map the usage patterns and habits of video‑game players across Spain, providing a statistically robust portrait of the market for stakeholders seeking to understand consumer behavior. A nationally representative sample of 4,254 residents aged fifteen and older was surveyed, delivering results with a ±1.5 % margin of error at the 95 % confidence level. The research encompassed all Spanish households, capturing data on technology ownership, demographic characteristics, and geographic distribution of gamers.
Findings reveal that personal computers remain the dominant platform, with 58 % of households reporting PC ownership, while 35 % possess a dedicated video‑gaming console. This indicates a strong convergence between general computing and interactive entertainment within Spanish homes. The demographic profile shows that the majority of active gamers reside in municipalities ranging from ten thousand to fifty thousand inhabitants, a segment that accounts for 26 % of the gaming population, underscoring the importance of medium‑sized towns as key hubs of gaming activity.
Overall, the study highlights a mature gaming ecosystem in Spain, characterized by widespread access to PC hardware and a substantial, though smaller, console base. The concentration of players in mid‑size municipalities suggests that market strategies should consider regional nuances, while the high penetration of computing devices points to opportunities for cross‑platform content and services.
