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La Guía de los Esports

1 January 202141 pages24,211 words

Summary

**Resumen ejecutivo de “La Guía de los Esports”** *(Basado en los ocho apartados que aparecen en el material proporcionado)* --- ## 1. Contexto macro‑económico del sector - **Tamaño del mercado:** US $947.1 M en 2020; proyectado a superar el **billón de dólares** en los próximos años. - **Audiencia global:** > 215 millones de “entusiastas” (personas que ven competiciones al menos una vez al mes). - **Motor de crecimiento:** Broadband rápido y fiable. Las regiones con mejor conectividad (Este de Asia, Norte de Europa y Norteamérica) concentran la mayor parte del potencial de mercado. --- ## 2. Evolución de géneros y penetración regional - **Nuevos géneros híbridos:** - *Battle‑royale* (desde 2017) – p.ej. Fortnite, PUBG. - *Auto‑battlers* (desde 2019) – p.ej. Teamfight Tactics, Dota Auto‑Chess. - **Penetración de audiencia (por población):** | Región | % de población | Fans estimados | |--------|----------------|----------------| | China | **6.09 %** | 88 M | | Norteamérica | **4.93 %** | 18.2 M | | Europa | **3.90 %** | 29.2 M | | Latinoamérica | (dato incompleto) | — | - La distribución es **muy desigual**; los mercados emergentes aún presentan gran margen de expansión. --- ## 3. Arquitectura del ecosistema - **Propiedad intelectual:** Los *publishers* (editores) son dueños del IP, financian el desarrollo y establecen las reglas competitivas. - **Actores interdependientes:** - *Desarrolladores* → crean el juego. - *Plataformas* (Steam, Epic, consolas) → distribución y hosting. - *Organizadores de torneos* → eventos y ligas. - *Equipos profesionales* → gestión de jugadores y marcas. - *Jugadores* (pro y amateur) → contenido y rendimiento. - *Creadores de contenido* (streamers, youtubers) → comunidad y monetización. - **Profesionalización:** Programas de becas multimillonarios, ligas estructuradas (ej. LCS, LEC, Overwatch League) y contratos con cláusulas de exclusividad y derechos de imagen. --- ## 4. Crecimiento de audiencia y de ingresos - **Audiencia total:** 435.9 M (2021) → **577.2 M** (estimado 2024) – **CAGR +7.7 %**. - **Ingresos:** < $1.1 B (2021) → proyección > $1.5 B para 2024 (

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A Rising Market: Southeast Asia

Southeast Asia represents a rapidly accelerating segment of the global esports market, characterized by high growth rates in both viewership and revenue. Between 2019 and 2024, the region is projected to see a compound annual growth rate (CAGR) in audience size that significantly outpaces global averages, with year-over-year increases reaching as high as 18.2%. This expansion is driven by a mobile-first gaming culture where 82% of the online population plays mobile games and 39% of players identify mobile as their primary platform. Key markets fueling this trend include Indonesia, Vietnam, the Philippines, Thailand, Malaysia, and Singapore. The regional ecosystem is heavily influenced by mobile-centric titles, specifically Mobile Legends: Bang Bang, Garena Free Fire, and PUBG Mobile. These three games accounted for roughly half of all global esports hours watched for those titles on Twitch and YouTube Live during the first half of 2021. Revenue streams in the region mirror global trends, with sponsorship serving as the primary contributor, supported by media rights, publisher fees, and digital goods. Government intervention also plays a critical role in market maturation, with initiatives like the Youth Esports Program in the Philippines and the integration of esports into the 30th SEA Games as a medal event. Data for these findings was sourced from Newzoo’s 2021 Global Esports and Live Streaming Market Report and Consumer Insights. The methodology utilized a Major City Approach for most Southeast Asian nations to represent active internet users aged 10-50, while Singapore data covered the general online population within that age bracket. The findings conclude that improved internet infrastructure and the accessibility of mobile devices are the primary catalysts for long-term engagement and the continued attraction of non-endemic brand sponsorships to the region.

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Libro Blanco de los Esports en España

Guida agli Esports: Italia

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Game Fokus: Esports 2019

Esports Rising: State of the Global Esports Market

A Rising Market: Southeast Asia

La Guía de los Esports

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