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The Esports Advocate
This leadership change occurred amidst controversy surrounding the cancellation of the Smash World Tour (SWT) 2022 and 2023 events.
Dr. Alan Bunney, founder and long-time CEO of the esports organization Panda Global, resigned from his position in December 2022. This leadership change occurred amidst significant industry controversy surrounding the cancellation of the Smash World Tour (SWT), a major competitive event that had planned to distribute $500,000 in prize money—the largest pool in the history of the Super Smash Bros. franchise.
The resignation follows widespread allegations from tournament organizers, including Beyond The Summit, that Panda Global and Bunney actively undermined the Smash World Tour by pressuring stakeholders to join the officially licensed Panda Cup. Critics claimed that Bunney suggested the SWT would be shut down due to a lack of licensing from Nintendo. While Bunney denied these specific accusations, he acknowledged engaging in inappropriate conversations with industry partners. The fallout from these events led to the cancellation of the 2022 and 2023 Smash World Tour seasons and prompted several high-profile departures from Panda Global, including professional player Justin “Plup” McGrath and content creator Zack “Little Z” Treharne.
In response to the crisis, Panda Global transitioned to an interim management committee to oversee operations and assist contracted personnel in navigating the organizational instability. Although Bunney stepped down as CEO, he retains a significant equity stake in the company, leaving his future influence on the organization’s policy and leadership direction uncertain. The situation highlights the ongoing tensions between independent tournament organizers and intellectual property holders within the competitive Super Smash Bros. ecosystem, as well as the reputational risks associated with navigating complex licensing environments in professional gaming.
Game Developers Conference · 2021