Displate Named Official Partner of LEC

Key insights

6 takeaways

01
Displate has entered into a partnership with the League of Legends EMEA Championship (LEC) for the 2023 season.
02
The deal, facilitated by SPORTFIVE, involves the creation and public sale of metal posters featuring LEC teams and players.
03
Displate will receive brand integration across the LEC global broadcast feed as well as regional broadcasts in France, Germany, and Spain.
04
Financial terms of the partnership agreement were not disclosed.
05
This agreement marks Displate’s first official partnership with an esports league, expanding its existing portfolio of collaborations with brands like Blizzard, Marvel, and Star Wars.
06
The partnership was announced on January 18, 2023, ahead of the LEC Winter season kickoff on January 21, 2023.

Summary

Displate has entered into an official partnership with the League of Legends EMEA Championship (LEC) for the 2023 season. Facilitated by the agency SPORTFIVE, the agreement marks the metal poster manufacturer’s inaugural foray into the esports league sector, expanding upon its existing portfolio of collaborations with major entertainment brands such as Star Wars, Marvel, and Blizzard.

The partnership focuses on the creation and commercial distribution of custom metal posters featuring LEC teams and players. Beyond merchandise, the collaboration includes significant broadcast integration, with Displate’s branding appearing throughout the year on the LEC global feed as well as regional broadcasts in France, Germany, and Spain. While the specific financial terms of the deal remain undisclosed, the move represents a strategic expansion for Displate as it integrates its products into the competitive gaming ecosystem.

This announcement serves as a notable development in the LEC’s commercial strategy leading into the 2023 Winter season. As the league prepares for its kickoff at the Riot Studio in Berlin, the partnership highlights the ongoing trend of non-endemic brands seeking deeper engagement with esports audiences through co-branded physical merchandise and broadcast visibility.