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The Esports Advocate
This collaboration focuses on integrating recovery tools into the daily routines of professional gamers.
North American esports organization Cloud9 has entered into a partnership with Mueller Esports Medicine to promote the latter’s health and wellness products. The collaboration focuses on integrating recovery tools—specifically the REVIVE pneumatic compression system and performance compression sleeves—into the daily routines of professional gamers. While the financial terms of the agreement remain undisclosed, the partnership aims to establish sustainable health habits and extend the competitive longevity of esports athletes.
Super Smash Bros. Melee professional Joseph “mang0” Marquez serves as the central figure for the campaign. Through this initiative, Cloud9 and Mueller intend to redefine industry standards for player wellness by providing competitors with the necessary equipment and knowledge to manage physical performance and recovery. This move aligns with Mueller’s broader 65-year history of supporting high-performance athletes, now adapted to address the specific endurance and recovery demands of the esports sector.
This partnership expands Cloud9’s existing commercial portfolio, which includes brands such as PAGODA Snacks, KIA, Zenni Optical, and Secretlab. The organization continues to maintain a diverse competitive presence across several major titles, including Call of Duty, Valorant, League of Legends, and Rainbow Six Siege. By formalizing this relationship, both entities seek to emphasize the importance of physical health in maintaining a sustainable and successful career within the professional gaming landscape.