Cloud gaming – How new technology can revive game sharing

[Music] [Music] so I am very high my name is Cynthia and the co-founder of sanity I'm very happy to be here today to share a little bit about cloud gaming and how we use this kind of technology to change your game to an instant game and then share it on social media so we all know this year that Facebook and Google Play they came out this instant games and then basically it can help users to play the game immediately without downloading and then I think the idea behind this protag is that users can quickly find new games and play it right away and the problem the thing is the

technology were using is the same kind of technology we believe it will help developers to find users to see their games and pre click get involved and share the games to more of their friends to play together with them so first one asks you guys a question how many of you guys here I came to out for its police - raise your hands who consider yourself have an amazing game that have more than 1 million daily active users Felisa raise your hands sorry so that's one of the problem I found out you know the ravening of game industry is actually increasing but the problem is I find out the numbers of indie developers actually shrinking so that's the reason why why we want to came out this kind of product to help indie developers to get more users in a cheaper and affordable price so you know when I first came into the game industry the first image about game developer sell we're thinking of you

guys more like people really good at coding behind the computers and typing ho days and yeah there's a like green code from the top of the computer to the bottom and then I've been I getting to this industry I knew guys more and know you guys are far more than just a programmer you because as a game developers you need to do so many things you need to be more like artistic you need to do a fancy are this job about the user interface and also you need to more like content provider you need to engage more of the gamers to connect to your games from the real world to the digital world so basically all of the game developers I think no matter you are the big one or the small ones we all kind of have a dream that to create the amazing games to engage more users but the problem is right now that's a really hard number you know like seven years ago as launched you got your games uploaded on Google Play or App Store well you've got our users already but now the problem is

right now the daily new games are already more than 700 760 and it's a global daily new games number so it's really hard to promote a game and the user out finder game immediately that's really hard to do so we're gonna do how are you gonna make users to find your games I see some of the guys raise your hands this game too offers you if you want to promote your games I'm the guy is a really cool hair oh yeah right how it's gonna promote your games to make more users game that's one way you can do yeah definitely and some other game developers know what they're trying to do is they're trying to acquire some throw more budgets on user acquisition but the problem is they want to on the top of the pyramid so they'll be ranking

on the top of their App Store or Google Play so there will be more users to actually can see their games but the problem is you know even though sometimes especially for small or medium game developers we got really amazing games sometimes even better than the good game cut the huge game companies the problem is we can never spend that much of money on user acquisition I remember we I helped some guys to promote their games to a long time ago and the one commercially has spent more than thirty dollars before before for me personally I promote it on Facebook before for iOS you ask game and if I can spend three dollars I think it's already too expensive for me to afford so basically if you want to buy users here it's really a tough game because we know it's overly to money that's reason why on the top 10 you always see beat game developers because basically that's where the money go it's a small game

developers it's really hard to for us to go through this road then is there any other way that we don't need to spend a lot of money and we can acquire some good quality users trying to be featured that's the reason why if you go to GBC wargames call you find the most popular person probably about be the Apple Store editor and we can see a lot of you know game developer trying to following them that's the thing but you know trying to be featured is really really hard about it not because you need to find out really you need to create a really amazing game it's more important that you create amazing game and it suits the public taste which is constantly changing you can find out the user one day they like scat the other day the elects dogs totally changed and you have to change the whole interface of your game so that's based on both game and also

luck so as a game developer no matter how hard we're trying to design a game we're trying to connect more users of course also making a little bit money we find out may be really hard for the players to see your games before it was buried that store on App Store Google Play so is there any other way we can do to promote your games to reach more users and spend a little money by doing for doing it that is to enhance your social power we find out like Facebook they kind of got this kind of thing long long time ago they already got a function that you can share the game mister friends but the problem is we seldom we find in good example a games on doing so sure I am promoting we're going viral on Facebook why is that because if you really look down the path dating you find out what if you want to

share a game on Facebook you need to first you share it and your friends see it and they click on it and then the redirect to landing page and then they download it and invade it to being stowed and finally they can play it takes six steps more than 10 minutes and a really long breath for me to say office it's really hard so if you really think about it tastes a long time to do this kind of thing so it seemed possible for games to go viral unless you you know you like Pokemon girl I you create there's so many people worried they can play down straight create some social effect otherwise it's impossible it's impossible for someone wait to see the game in ten minutes so that's how we why did our cloud gaming so right now the developer only need to gave us an apk file and then we use our native cloud engine to transfer your game to a rap game that you can use on

any kind of browsers you can basically play it on PC iOS I'll enjoy and on tablet as well so right now your friends can actually play the game and share it on Facebook and then if their friends see it and then they can click on instant play if they like it they're gonna share it to more friends and gradually they will create a social effect and maybe even go viral for this way you don't need to spend a lot of money and then you can reach a lot of quality and potential users that's what do we do so I think this if you really analysis the past we're doing it basically only takes you three steps first we're sure the game to you your friends share it on Facebook and then their friends watch it and then the click on instant play and they can play it directly only 15 seconds that's it so by this way the chance for going viral

will increase much more and how actually we're doing it you know the technology so it's really fabulous very easy to do and Facebook's already doing it what's the difference between our technology and Facebook's instant game that is you don't that developers you don't need to do anything we can take care of anything you don't need to do programming you don't need to do html5 what you only need to do is provide us the apk file and we will use our cloud engine to generate either a shot link which you can use in any kind of browser or without generate an html5 compatible format that you can also use it out faced with in other places so if you think about it you got a very interesting game and then you want to share it with your friends how are you gonna do it just need to give us the apk and then maybe you can raise a competition for example I see some indie

developers who are developing this very interesting snowboarding games or maybe some intelligence competitive games so what they can do is they share the score on Facebook and challenge their friends and saying are you dare to play with me I I think you can never beat me and then they may create this kind of sharing this more and more friends and then yeah it will be much easier to go viral and the thing is it only takes you five minutes to do this kind of phase you give us a PK and we will generate the thing I mentioned only in five minutes and if you think about it cannot just you I well more than just use it on social media first of all yeah it can raise some competition on social media war if you got some influencers they probably what they can do is they provide an instant play link under the video and then what they can do is play with me together let's play it together and then some users may logging and

click on the instant play button and play the games direct direct slave is the influencer or they can do the cross promotion for example you already got a game one and you want to promote it to your second serie Game two and you can do the cross promotion just implement it the instant play button inside of your old game and then you can promote your new game or maybe you are thinking about okay I'm transferring from PC games to mobile games I'm doing some zombie theory where I'm doing some horrible horror movie theory where I'm doing some casual games but I'm not super sure whether user gonna like it and if I finish the whole game and tap the water about takes me probably one year to do so so maybe you can just design one part of it and give us the apk file we will help you to promote it on Facebook and see how users whether they gonna like you or not we will see the reactions and we will collect all of those data you know we're cloud and we will help

you to do user behavior analysis and generate the heat map for you so you'll understand in what way maybe you can modify and change your games and make it better so in the end I just want to ask you guys a question if I gave you a chance to make user actually play your game do you think they've all downloaded if they do then leave the rest to a native I think we are able to help you to reach more users by ask them to instantly play your games on social media and help you actually get those users with a cheaper and affordable price yeah we're a Singapore company and then we have headquarters in Beijing San Francisco and India and 90% of our people their tag group they're all based on the tech side so we have a lot of people doing our data analysis and if

you have you want more information you can contact a look who is in charge of PR or you can contact with me for more business cooperation and I'm really happy to be here and thank you so much and we hope we can generate some products for you guys and make indie developers can really create a wonderful games and promote it to users not just sell your game to the big game developers but actually become big game developers with us okay thank you very much do we have any questions where we got this sorry there's any questions for certain Oh Oh as well good good ruck so are there any limitations to the type to season any yeah yeah because the

examples that are being shown let's say a game like arena valor or vainglory like a mobile MOBA that experienced transfer do you think that's something you guys yeah definitely is it something we can do actually it doesn't matter what Alice your game is a console game as long as you got an apk we can do this kind of technology so basically it's more like streaming so it doesn't matter what I use a hardcore game or casual game where it's a mobile game it doesn't matter so basically we can do it every game yeah but we cannot do that the whole game otherwise we'll be too too expensive right probably just like you know first three minutes of the game yeah [Music] you [Music]