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Sensor Tower
It sets a benchmark for long-term monetization in the industry.
Clash of Clans continues to demonstrate significant commercial longevity, maintaining a daily global revenue exceeding $1 million six years after its initial release. This performance highlights the effectiveness of Supercell’s ongoing content updates and engagement strategies in sustaining a mature mobile title. The analysis, based on proprietary Store Intelligence data, confirms that the game remains a dominant force in the mobile gaming sector, frequently reclaiming the top-grossing position on the U.S. App Store for iPhone.
While current performance remains robust, the data indicates a shift from the game’s peak monetization period. During the first seven months of 2018, daily revenue averaged approximately $1.5 million, a notable decline from the $5.5 million daily average recorded during the same period in 2015. Despite this contraction, the title continues to outperform major contemporary competitors, including Fortnite and Candy Crush Saga, in U.S. iPhone revenue.
The scope of this assessment covers global mobile player spending through August 2018, with a specific focus on the U.S. iOS market. The findings are derived from enterprise-level store intelligence estimates, which track consumer spending patterns within the mobile application ecosystem. Beyond daily revenue metrics, the game has achieved a cumulative lifetime revenue surpassing $3 billion on the App Store alone, cementing its status as a cornerstone of mobile entertainment and a benchmark for long-term monetization in the industry.
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