Candy Crush Players Spent $4.2 Million Per Day Last Year: Pushing the Franchise's 2018 Total Past $1.5 Billion

The Candy Crush franchise demonstrated significant financial resilience and growth throughout 2018, generating over $1.5 billion in global gross revenue. This performance represents a 6.5 percent year-over-year increase, with player spending averaging approximately $4.2 million per day across the Apple App Store and Google Play. The data highlights the enduring commercial viability of the series, which successfully attracted nearly 230 million new mobile players during the year, marking a 17 percent increase in user acquisition compared to 2017.

The original Candy Crush Saga remains the primary driver of the franchise's success, contributing 63 percent of total annual revenue with approximately $945 million, a 10 percent increase over its 2017 performance. Other titles in the portfolio also provided substantial contributions: Candy Crush Soda Saga accounted for $443 million, or 29 percent of the total, while Candy Crush Jelly Saga generated $90 million. The newest entry, Candy Crush Friends Saga, launched in October 2018 and secured $3 million in revenue by year-end, supported by over 30 million installs.

These findings are derived from Sensor Tower’s Store Intelligence platform, which tracks mobile application performance metrics. The analysis covers the global mobile gaming market for the 2018 calendar year, focusing on the revenue and installation trends of King’s flagship puzzle franchise. The data underscores a trend of sustained engagement for legacy mobile titles, as the original installment continues to outperform newer franchise additions in both revenue generation and total install volume.