BLAST Reveals Partners for BLAST R6 Atlanta Major

Tournament organizer BLAST has secured new commercial partnerships with gaming chair manufacturer Eureka Ergonomic and food and beverage brand CTRL for the 2023 Rainbow Six Siege Major in Atlanta, Georgia. These collaborations aim to enhance the event experience through both digital and physical branding integrations. While the specific financial terms of the agreements remain undisclosed, the partnerships include tangible contributions, such as Eureka Ergonomic providing gaming chairs for all competing players and CTRL hosting an activation booth within the venue.

The BLAST R6 Atlanta Major, scheduled for October 31 through November 12, 2023, serves as a critical stage in the competitive Rainbow Six Siege circuit. The event features 24 top-tier global teams competing for a total prize pool of $750,000. Beyond the immediate financial rewards, the tournament provides essential league points required for teams to qualify for the Six Invitational 2024, which is set to take place in Sao Paulo, Brazil.

The competition follows the established format of the previous Copenhagen Major, with the final stages held at the Gas South Arena in Atlanta. By aligning with endemic brands like Eureka Ergonomic and CTRL, the event continues to integrate specialized hardware and lifestyle products directly into the professional esports environment, reinforcing the connection between competitive gaming infrastructure and consumer-facing brands.