Australian Consumer Video Game Sales: 2024 Snapshot

Key insights

6 takeaways

01
Total Australian consumer video game sales fell 3% in 2024, to 3,789.64 million AUD from a revised 3,888.74 million in 2023.See it on page 2
02
Traditional retail sales declined 19% to 930.01 million AUD in 2024, with full-game software down 34% year on year.See it on page 2
03
Hardware sales in traditional retail fell 17%, from 598.99 million AUD in 2023 to 496.4 million AUD in 2024.See it on page 2
04
Digital sales rose 1% to 1,338.29 million AUD, with in-game sales up 7% to 648.38 million AUD.See it on page 2
05
Mobile sales rose 7% to 1,521.31 million AUD in 2024 from 1,416.13 million AUD in 2023.See it on page 2
06
The 2023 sales figures were revised downward from the originally released numbers, based on improved methodologies from third-party providers.See it on page 1

Summary

This IGEA (Interactive Games & Entertainment Association) snapshot reports Australian consumer video game sales for 2024, measured in AUD millions and compared with revised 2023 figures. Total sales were AUD 3,789.64 million in 2024 against a revised 2023 total of 3,888.74 million, a 3% decline. The breakdown covers traditional retail (hardware, full-game software and peripherals), digital (full-game, in-game and subscriptions) and mobile.

Traditional retail totalled 930.01 million in 2024, down 19% from 1,147.25 million in 2023. Within that channel, hardware fell 17% to 496.4 million and full-game software fell 34% to 262.54 million, while peripherals rose 14% to 171.1 million.

Digital sales totalled 1,338.29 million in 2024, up 1% from 1,325.36 million. In-game sales rose 7% to 648.38 million and subscriptions rose 16% to 273.5 million, while full-game digital sales fell 14% to 416.41 million.

Mobile sales reached 1,521.31 million in 2024, up 7% from 1,416.13 million in 2023. The document notes that the 2023 figures were revised downward from the originally released numbers, reflecting improved methodologies from third-party providers.