IGEA
IGEA is the Interactive Games & Entertainment Association, the industry body for video game publishers, developers and distributors in Australia and New Zealand. It publishes research reports such as the Digital Australia and Digital New Zealand series.
Documents
Australian Parents Embrace the Power of Play
The 2025 Australia Plays study, conducted by the Interactive Games and Entertainment Association with Bond University, finds that Australian parents increasingly view video games as a positive force for family connection, learning, and skill development.
- Video games are now played in 9 out of 10 Australian households, with 54% of parents playing games with their children to connect and 49% believing games aid learning.
- Australian parents recognize significant skill development through gaming, with 48% citing problem-solving, 39% creativity, 32% teamwork, and 21% resilience as benefits for children.
- Gaming is increasingly integrated into education and work: 42% of children's schools use games for learning, 29% have game development in the curriculum, and 26% of adults use games for workplace learning.
Digital New Zealand 2020: The Power of Games
Digital New Zealand 2020: The Power of Games presents a comprehensive picture of how New Zealanders play video games and what they believe games contribute to society.
- Nine in ten New Zealand households own a device capable of playing games, a level unchanged since 2010, and roughly two-thirds of the population plays, averaging 88 minutes of daily play.
- Retail game sales grew from $118 million to $548 million between 2013 and 2018, a compound annual growth rate of 15 percent.
- The average New Zealand player is 34 years old, and women make up 46 percent of players, showing games are a mainstream part of everyday culture rather than a niche pastime.
Digital Australia 2020: The Power of Games
Digital Australia 2020: The Power of Games, produced by Bond University and the Interactive Games and Entertainment Association (IGEA), establishes that video gaming has become a normalised feature of everyday Australian life.
- Roughly two-thirds of Australians play video games, nine in ten households have owned a game device since 2009, and the average adult player has been gaming for about twelve years, according to the Bond University and IGEA study based on a February 2019 survey of 1,210 households and 3,228 individuals.
- Australian video game retail sales reached $4.03 billion in 2018, a compound annual growth rate of 15 percent since 2013, and nearly three-quarters of adults believe game development adds value to the economy.
- The player base is maturing and diversifying: the average player's age has risen to around 34, and women make up 47 percent of players.