Amy Fair Roberts Joins XSET as Director of Public Relations

Key insights

5 takeaways

01
XSET has appointed Amy Fair Roberts as its new Director of Public Relations.
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Roberts joins XSET from the creative communications consultancy firm Hunt & Gather, where she spent 2022 managing accounts for clients such as Warner Music Fan Experiences, Frontier Communications, and BETA Technologies.
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Her prior professional experience includes a seven-month communications internship at DraftKings and over a year as an account coordinator at Off Wall Street Consulting Group.
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Roberts holds a Master of Science in Public Relations from Boston University and a Bachelor of Arts in Political Science from Tufts University.
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This appointment marks Roberts' first professional role within the esports industry.

Summary

Gaming and esports lifestyle organization XSET has appointed Amy Fair Roberts as its new Director of Public Relations. This move marks Roberts’ entry into the esports sector, following a professional background centered on marketing and communications. Her previous experience includes a tenure at the creative communications consultancy Hunt & Gather, where she managed accounts for various corporate clients, as well as roles at DraftKings and the Off Wall Street Consulting Group.

Roberts holds a Master of Science in Public Relations from Boston University and a bachelor’s degree in political science from Tufts University. Her career path serves as a practical example of the industry trend emphasizing the importance of transferable skills for professionals transitioning into esports. Experts in the field suggest that candidates seeking to enter the gaming industry benefit significantly from acquiring one to two years of experience in their specific functional area within other sectors before pursuing roles at esports organizations.

This appointment highlights XSET’s ongoing efforts to strengthen its internal communications and public relations capabilities by integrating talent with diverse, cross-industry experience. The transition underscores a broader strategic focus within the esports industry on professionalizing leadership teams by recruiting individuals with established track records in corporate communications and media relations.