All About Video Games: European Key Facts 2025

The 2025 European Key Facts report provides a comprehensive analysis of the video game sector across 16 European countries, including the UK, France, Germany, and Italy. Produced by Video Games Europe and the European Games Developer Federation, the publication serves as a definitive overview of the industry’s economic performance, employment landscape, and player demographics. The data is synthesized from GameTrack Ipsos research, Games Sales Data, and internal industry member contributions, utilizing a 95% confidence interval for population extrapolations to ensure statistical robustness.

The industry demonstrates significant scale, generating €29.7 billion in revenue with a clear shift toward digital distribution, which now accounts for 91% of total earnings. The European market supports 8,700 studios and provides employment for 123,000 individuals, 24% of whom are women. The player base remains broad and diverse, encompassing 199 million individuals aged 6 to 75, representing 51% of the total population in the surveyed regions. The average player is 34 years old, and women comprise 46% of the total gaming population.

Engagement remains consistent, with players averaging nine hours of gameplay per week. Mobile devices dominate the landscape, with 82% of players utilizing smartphones or tablets, followed by consoles at 47% and PC at 34%. In terms of revenue contribution by platform, smartphones and tablets lead with 49%, followed by consoles at 30% and PC at 12%. These findings underscore the continued maturity and digital-first nature of the European gaming market, highlighting its role as a major contributor to the regional economy and a central pillar of modern digital entertainment.