AI Driven Game Monetization in a Post ATT World - Don Reilley, Scuti

[Music] [Music] [Music] I'd like to welcome to the stage our next speaker we've got uh Don Riley from scooty uh so round of applause for Don and uh I'll hand over to you my name is Don Riley I am the um uh Chief uh Chief Supply officer and general manager of scooty um I'm here to talk about AI driven game monit ation um we are truly

committed to transforming how games better monetize uh retain players and acquire players we've been around for about three years now um scooty was formed by industry veterans um everyone at our company has over 20 years of experience uh in the gaming space we've worked for companies like uh Microsoft game studios Xbox Electronic Arts um epic games Zenga places like that so we have a true understanding of what the games industry is how it has been built throughout the years and how it is continuing to evolve we have launched some of the biggest games in the industry uh and we also spearheaded in-game advertising with massive our co-founders um Nicholas Lano uh and Mitch Davis founded massive 25 years ago so we feel like we have a good understanding of of the industry and how

it is growing how it is evolving and we've got a place in here where we want to try to make it better so we have come from a place where we understand that the world is changing in a postat dma idfa world um it is much harder to acquire users it's becoming more expensive it's harder to identify Gamers um gamers are less apt to uh opt in um and the lifetime value of players is decreasing dramatically um and moreover players are becoming fed up with the experiences that they need to go through in order to play um the games that they love and the games that they're there to play and the games that you guys create 91% of players are really sick and tired of obtrusive ads ads especially in the mobile space ads that are getting in the way of what they're there to do which is to be entertained by the games that you all created um and

play those games so finding new players because they're being ejected ejected from the gaming experience through these bad ad experiences you've got to constantly find new players find new Gamers and it's becoming harder and harder to do advertising Revenue we're seeing is decreasing and it's decreasing not because there's less ads in the game it's increasing because the cpms are decreasing and the cpms are decreasing because there's no attribution a brand has no idea if they've hit the right the Right audience there's no there's no full funnel solution is simply a brand ad and you're hoping you're getting in front of the right person so the brands are in trouble too because the brands want to be in front of this audience they want to be in your games but they want to be in your games in the right way um and that's not currently happening there's a ton of money out there and game makers can't afford to leave that money on the table we all know that we're in a new year now 2023 is over 2024 we've been

through some tough times but we all know that the ask of um Executives at companies is not to bring in less Revenue but it's to figure out how to bring in more Revenue so what is that solution we believe that that SC solution is at scooty um we are tapping into an 8.8 trillion industry that industry is gcommerce we call gcommerce it's really e-commerce it's the ability to buy physical Goods to the lobby of your game um and what we want to bring to the table we want to enhance gameplay for the gamers themselves we want to bring 100% a creative revenues to the game makers out there we're not asking a game maker to take anything out of their game in order to add scooty it is simply additive to the experience we want to help with player curation um we want to attract new Gamers who are spending on inapp purchases we want to drive all of the

things that are important to the growth of the gaming industry and we are currently doing that right now I hope that didn't break anything in the ever here's an example of how it works and this is what SC is remains constant the pursuit of an unparalleled player experience and now the future of gaming monetization has arrived brought to you by the creators behind some of the biggest gaming franchises in history introducing scooty the world's first rewarded gcommerce platform designed with one goal in mind to revolutionize the way you acquire retain and monetize your players scooty seamlessly resides in your games Lobby never interfering with gameplay and preserving the immersive worlds you've worked so hard to create with just a few hours of integration time your game is ready to embark on an entirely new and incremental Revenue journey and your players are ready to play shop and earn scooty never interrupts gameplay and never never rejects players from your

games instead it opens doors to a world of possibilities right from the game Lobby players are rewarded daily and with every purchase they make you're earning revenues from the everyday products your players are buying anyway the best part is that scoty allows players to convert their hard-earned rewards into your in-game currency converting more players to IAP don't think your players will shop from your games think again surveys show that 90% of players said they would purchase physical Goods from their games if they're rewarded and they can use those rewards to make in-game purchases scooty can be customized to each of your games and localized to cater to players in different countries but scooty is more than just a monetization tool scooty is your nextg user acquisition tool that's right we've got players with rewards wallets ready to spend in your games scooty is driving new audiences to your games it's all part of the scooty Network join the gaming Revolution with scooty where player experience and your

studio success go handin hand scooty elevate your game so what we want to do is bring new revenues to game makers we want you all to keep your existing revenue streams we want you all to keep everything that you're currently doing in your games if that's what you want to do if that's how you choose to um continue to monetize your games but we want to bring new revenues to those to those games we want to bring those new revenues through gcommerce the ability for gamers to buy digital Goods which we know that they want to do that they're open to doing we know that this is about to be a very hot space Amazon's in here with Amazon anywhere um Walmart and unity just announced a solution to do the same thing we know that Gamers want to be able to buy their physical Goods through a gaming experience it's not detracting from the amount of time they're playing in those games and I'll talk about that in a little bit but it's adding to that

experience right and so we want to do it through gcommerce there's ads within that Marketplace we're not creating new ads in your game we're giving you a cut of the revenue of the ads that are within that Marketplace and this quarter we're going to open up a digital store and that Digital Store will allow branded digital Goods to be a part of the scoote marketplace um at a much lower rate than what you guys are currently paying it's an $8.8 trillion Market 100% of all Gamers out there shop they shop for sneakers they shop for hoodies they shop for um gaming peripherals they shop for everything shaving cream soap they shop through all of it we want to create that experience and take it into the gaming Lobby 91% of Gamers want to be able to shop through the lobby of their games every game maker is currently running advertising that allows for people to leave your game and go buy physical Goods you guys are currently

not getting a cut of that Revenue right now we want to make sure that you are getting a cut of that Revenue it's really important that you guys get a cut of Revenue off of every single gamer that comes into the experience that you have all created one transaction on scooty is worth of six months of advertising that you would do through your games so how does it work there are three new revenue streams that we bring to the table again I'm never going to stop saying this it's all additive to what you are currently doing in your game at this time 75% on all retail sales you buy a $100 pair a gamer buys a $100 pair of Nikes you get $7.50 there's advertising in that scooty Marketplace you get 50% of the advertising that it was that is within that scooty Marketplace when your gamers are in there and then there's digital Goods the key here is the gamer the gamer is rewarding for do rewarded for doing what they're going to do every single day what they're going to do every every single day is shop the

brands are providing them rewards the brands are giving them rewards for buying their product through the scooting Marketplace up to 5% we want those rewards those scooties to be exchanged for inapp purchases or the currency that is in your game you guys get 85% of that we are creating an experience now where every single piece of information that we get for from a gamer is volunteered and in order to sign up for scooty you give us your name your email address when you buy physical Goods we get your shipping address and we get your credit card information the more you shop the more we learn about who you are so that we can curate deals to specific Gamers we can curate offers we can do giveaways we can incentivize people Gamers to come into our platform through your games again no cannibalization of your

existing revenues it's easy to convert the Grinders into Shoppers because we're going to be providing them the rewards with the currency to go generate more inapp purchases within your game this is just a small example on 500,000 daus just going just a small percentage going into the marketplace we can generate up to 1.2 million in additional revenue for your games that is not insignificant money and that is our goal to make sure that the three stakeholders are taken care of the game maker with a non-interruptive advertising and gcommerce experience monetizing all of your Gamers that choose to come into the scooty Marketplace the brands creating a full funnel solution and The Gamers themselves giving them the experience that they want and rewarding them for doing that so that they can take those rewards and fuel their in-game experience

again it's all about the rewards back to the gamers every gamer that is part of the scooting network is going to come into your game with rewards to spend all we want them to do is exchange those rewards for your in-game currency fuel their game experience in your game and you guys get the money from that we cut you a check for that we are generating revenues whether they shop or not if they go into the marketplace and they spend a minute in that Marketplace and they buy nothing there's advertising is being served to them you have made Revenue off of that advertising and the user has spent some time trying to figure out what they're going to buy next the next time they go into the scooty Marketplace every player equals more revenue for the game maker we all know that players want value rewards equals value 5 to 14% of players that visit visit scooty daily from their current game experience we're in about 45 titles

right now we're adding another UH 60 over the next three months we are looking to talk to as many Publishers as possible the more time spent in scoote is not taking away from game playay if they're spending 10 minutes in your game and one minute in scooty it's 11 minutes they're not spending just nine minutes in your game and one minute in scooty they're still spending the same amount of time in their game experience they're taking the time away from other shopping experiences because they're able to do it through their game right we're not taking time away from the experience they have in your game right there right there they're still spending time playing your game they're still spending time um generating Revenue through you for you guys through the other advertising experiences that you have in their game that we're just adding an experience and adding time to their experience we are seeing 30% of daily active users converting scooty rewards to in-game

currency that's a huge amount of Gamers who are taking real dollars a th000 scooties equals $1 dollar taking real dollars from their scooty wallet and putting it into their their game currency and spending it in those games that is money that no game maker can leave off the table so what are we doing we are creating a not a never obtrusive to gameplay a noninterruptive experience for gamers that is accessed simply through the lobby of a game it doesn't touch gameplay in any way shape or form we want to convert Gamers who aren't spending in game into Gamers who are spending in game we are driving retention in those games because the rewards are giving them the ability to go continue their gaming experience fuel that gaming experience we absolutely want to and our only goal here is to provide value to the gamer provide more things for the

gamer to do more ways to earn rewards more ways to do what they do on a daily basis which should sop for physical goods and drive additional Revenue to the game makers every partner of scooty gets a 247 dashboard they can see what the open rates are they can see all the player demos of your Gamers that are coming into the marketplace you can see the amount of player engagement that's going on they will also see that they're not spending any less time in the game itself you can see what they're per uh what they are purchasing and they will be able to see um what they're exchanging from scooties into your currency we can do this by game by region however you guys want to see it it is available to you 247 so what are the final benefits ACC creative revenues better retention new user acquisition CU we are confident and

we are already seeing it now that Gamers who have scooties are looking for other games to be able to take those scooties and use them in that game so they're actively looking for new games to play and the scooties being able to go from one game to the next is the hook that is allowing them to drive from game to game with their scooties lower digital Marketplace cost like I said we will be launching a digital Marketplace for Branded Goods Within q1 maybe early Q2 of this year we're already one month into q1 but q1 Q2 of this year a digital Marketplace that will allow Gamers to buy actual digital Goods through the scooty Marketplace enhancing what we're already doing in that space we will be reaching 150 potential Gamers going into the marketplace by the end of 2024 we have two minutes left any questions any questions we can get to

you can you remind me what was that oh there a can you what was the that was that trillion dollar figure for the uh .8 trillion wow yes I I think so hello yes um my question is with the physical and the digital Goods that are in there can the game developers and Publishers tailor those offerings like to like if it's a soccer game for instance can it be all sports related that's a great question it can be a 100% um uh experience tailored to your game as you want it so you can come and we can do a just everything that's in the store is available through your game or we can have a conversation and we can talk about how we're going to curate the product specifically for the gamers from your game going into the marketplace so the gamers going into your Marketplace can see something different different than I might see going in from a hidden hotel but yes it

is a an experience that we want to customize for every partner that wants it customized and it's also customized in where the button lives in the game the button does not have to live in the same place in the lobby and every single game there were some examples there it was up in the top right corner on on the first page it's it can be in multiple places but we want to create a fully customizable experience for you and for your Gamers yes thank y thanks very much thank you did you have a question same question okay so I'll tell you what I think we'll since we we need to get a a fir side chat going here I think we'll leave it there but what I will say is if you have further questions for Don of course email on the screen there yep and find you through meet to match as well absolutely perfect so thank you very much thank you [Applause] appreciate