Google CMP update, Google Ad transparency, Tiktok AI script generator, Game review radar (#71)

so uh mobile free toplay simulation game with horse racing features in sports Cate category okay let's try so we are going to Showcase what like building let's see upgrading merging merging merging and then whatever else this is no [ __ ] gaming podcast to at Gamers sharing actionable insights dropping Knowledge from our day-to-day user acquisition game design and AD monetization jobs we are definitely not discussing the latest industry news but having so much fun let's not forget this is a 400 a.m. conference discussion Vibe so let's not take it too seriously uh welcome everybody uh this session number 71 my name is melich I'm Felix Brer and I'm and if we are hosts

finally this was amazing smooth very smooth yeah yeah it only took us four episodes to actually figure it out perfect so today we are going to talk about Google CMP update go Google at transparency and then Tik to script generator and yaku is going to walk us through his game review radar so um without any other comments let's just jump right in so we don't talk about [ __ ] that nobody cares about straight to the point how uh European of you come on like because like who cares about the the long intro beginning 10 minutes about anything let's get into the meat of this all right so today on our admon segment we're going to talk about a giant pain in the ass for Publishers we're going to talk about Google's new consent management management platform uh uh and the requirements for serving ads in Europe uh in the economic area in yeah economic

area in EU and the UK so whenever you talk about regulation uh it's not the most sexy of topics but this is big big news and this will affect every publisher that has Ina Revenue in the EU and the UK so uh yeah sucks so what's happened is that a bit over a month ago a product manager at Google posted a official blog post uh on the Google official Channel saying that later in the year Google will require all Publishers that use AdSense ad manager and admob to use a pre-certified thirdparty CMP that integrates with a TCF like everything regulatory they have acronyms for everything but what that means is that Publishers need to integrate a consent management platform that links with a transparency consent framework to track user consents uh for any user that's in the EU or the UK

okay by the end of the year wait just pause like if you don't use ad mop you're okay yeah but we'll get on to that but like everyone pretty much gets like Google is usually like 40% of people's ad Revenue right so yeah this is yeah gonna have a big impact so for now for now for now yeah by the end of the year Publishers that don't have a CMP integrated to their TCF uh will simply lose Google bids on users that have not gone through the CMP process so that means essentially that you lose all your Google ad revenue from the EU and the UK If you don't do this so this is essentially a downstream effect from gdpr changes and if I'm going to put a bit more bluntly this is a giant turd sandwich and we're all going to have to take a bite uh Google have announced that they will release a list of approved providers in the next few weeks so that means you as a developer or Publishers

you have two choices of what you can do uh so first is you can use a third-party CMP tool from the list that they're about to release or second you can build one yourself uh right now there's only 30 mobile companies in Europe that are certified by the IAB uh and only one that's certified in kind of our space in the mobile uh game space and that's easy brain so if you want to see uh what approved CMP flow looks like download an easy brain game uh if you are too uh yeah lazy to download an easy brain game let me share uh my screen let's see let's see if it works yeah last time you used you shared your screen it was a very bad experience for everybody yeah yeah well I don't see anything well that's that's not on me that's on

Riverside no no no no no that's definitely on you Leverage The Power of loyalty driven UA with mplay users discover a collection of curated games to play based on their interests the more they play the more units they earn the more they spend on inapp purchases they also earn units can be redeemed for their preferred rewards including a variety of gift cards tapping into our exclusive and growing community of engaged Gamers at a global scale loyalty works for any game in genre anyway so here here is a screen recording of an easy oh look at this how beautiful so essentially this is what it looks like so this is the first flow where you basically have links to terms and conditions privacy policy everything and you have to list basically you have to click accept here and when you click accept

that's when you approve the terms and conditions and everything including privacy where you also get the idfa tracking flow then you go to the ad part where you actually have to provide a full list of all your ad Partners you can see here a regulatory stuff is beautiful huh this is going to be so much fun for all Publishers to integrate not going to be annoying at all no so here you can see all of easy brains yeah ad partner okay okay this feels like the latest Apple privacy manifest by the way and then you can click accept and then you need to see here what the purposes are and then yeah on on which CLI are already like third one or fourth one fourth one I third and then yeah then you get to the notifications and then you get to the game so four clicks four clicks four clicks well this is

this is easy brains you know like uh one that they built themselves uh I don't know what the ones that are like Google Certified will look like but yeah that's what it looks like uh so that's going to be fun uh everyone has to do it and you know and when is the deadline end of the year uh so yeah what the penalty so you won't get any Google ad money okay yeah so Google essentially is like the Tipping Point uh like a lot of Publishers are reliant on their ad Revenue uh so Google has enough muscle to push this through interesting thing to note here is that if you're currently monetizing with Amazon publisher services and you don't have a approved CMP that means you're not getting any Amazon publisher Services Revenue currently from the UK and EU so APS in is like in the US is usually top one or top two in terms of share revenue on banners so it's safe to say that if you monetize with APS in the EU and you have a lot of big user base there you'll earn a lot more money from them if you also do this so it's a nice carrot and stick

I guess uh I'll leave a link in the show notes to the Google Blog and also the list of IAB certified Partners I'm also on top of this with a bunch of clients who are all super thrilled to take time out of uh making games to do Regulatory Compliance work and I'll update more once they have been approved on this joyous occasion okay so so quick uh like yeah r what exactly I need to do when I'm a publisher and I have a let's say 70% of so basically all your users in the EU and the UK they need to see this certified like optin flow that shows a bunch of stuff uh big difference is that like people already do this kind of consent management but it's like not approved and basically now it just has to be approved it's like it's basically [ __ ] flowing Downstream from gdpr so this is like government approved stuff

okay but then like what what do I need to do exactly so I need to open up this iib Europe CMP list or whatever and then just implement it in the game yeah implement it in all your games so to have ADD Revenue essentially so you're tracking the consent oh wait so if I don't have any other Revenue in the game I don't sh I actually don't know amazing yes yeah I only hear supercell celebrating right laughing right there behind your back exactly in your face yeah anyway like honestly it's so new like in this blog post it's like four paragraphs and they're just saying like we're going to release more stuff in the coming weeks that was a month ago so there's not been any updates so it's like hey guys you need to do this to get more ad Revenue we'll talk about it more later they haven't talked about it later so like not more add Revenue you you you can get add Revenue essentially not like more

yeah and then they haven't put a deadline it's just by the end of the year they said like so it's just like everything typical is just like vague and it's just great amazing so the only one that I know that have done this and is already approved is easy brain so they're I guess the golden poster child right now so if you want to see what it looks like just download an easy brain game and uh yeah and and and it's it's is there any other way to do this kind of a friction there like I mean four clicks wall of text no no other way to kind of make it simpler or you know go so I guess that's how easybrain did it right and they're approved so that's one way of doing it and the other way of doing it is using like there's like three or four vendors that I've heard that like do this but then I guess you have to use their flow also they do it for you yeah I don't know if they're approved yes I can't I don't want to say any names because I don't know who's approved because Google hasn't released a list so like I hope the people that are working with vendors are that they get approved because like Google are the ones that decide like hey these four guys they're approved okay it's very interesting uh because uh from already

told told me about this but no one else is actually talking about it post on LinkedIn like everyone everyone is kind of like we were talking about a lot of games Forum in Hamburg and like the general consensus was when you brought it up it's like like [ __ ] because essentially it's like it's a lot of extra work this is going to end up hurting like Publishers that are small and it's going to basically going to be a higher barrier to entry because you have to pay a CMP essentially some kind of fee to do this so it's like it's just making game making a bit harder for everyone and just hurting this typical you know later stage in the market like things are getting Consolidated and then you know regulatory framework comes and it's just harder to enter the market so like I'm thrilled about this but I'm not of course you're not Jesus okay yeah but you're like well that's that's how it how it works welcome to the game development once again it's just uh you need to add up to that's it game development with ads oh that's a that's a new thing just

another thing for like in Revenue this year this just like you know who is laughing now all the Wu South Korean games we don't have you don't have ads it's fine all the all the premium feels uh like ads are beautiful regulatory Frameworks are not it's going to be on your T-shirt U front ads are beautiful the back regulatory [ __ ] is not okay anyway anyway so I'm going to talk about something uh new uh in the UA it's like what it's actually something new is happening in the in the UA space no way right what a surprise we can stay with uh with Google H because Google [Music] introduced ads Library basically just they say they're providing a visibility about ads and advertises on Google so I just recently covered there is the ads

transparency center it's like why everything needs to be transparency called and uh and using this keyword but whatever because Google giveth and Google taketh away oh yeah very true so they say they're helping uh us advertisers and and developers quickly and easily learn more about ads we we see on search YouTube and display so I was digging a little bit deeper into into this and found out that this was actually released back in late March it's like 28th of March or something so how come like nobody talks about this as was on the call with uh with some uh some developers and and they said oh well we just found out last week about this as well and I was I also found out last week about this so so the ads transparency Center is a searchable hub of all the creatives served from verified advertisers so that's that's always a catch so if you are not verified nobody this is your

ads so as uh I took this from Google um block post so they say this is onstop shop which was designed with you in mind by ensuring you have access to all the information about ads you see on Google and you will be able to understand ads and Advertiser has run which ads were shown in a c certain region and the last date and AD run and the format of the ad so let's actually take a look and search some real time something uh right now and I will share the screen and I will do this so let's see so you see it right MH okay so we have the date so I would say any time shown anywhere we can see the regions and all of all of the uh GEOS all formats is this the same as Facebook Library that's what I wanted to say like like it's the [ __ ] copy paste from Facebook exact

exactly the same I will I will show you I will show you after after we search something so okay let's see so what do you want to what do you want to find godess Nik godess Nik yeah okay so I no no let's not do goddess of Nikki I don't want to see a bunch of no no there you goway look look nothing comes up if you if you try to search archo nothing count comes out Boutique like Arch there you go what so the thing is yeah this is not very intuitive and I was like what the [ __ ] is happening here so you need to go with let's say supercell because then you're actually you see it's a company so you are verified when you just verify your company and business and everything so if we see here supercell oi which is the Finish equivalent finish equivalent yeah of company now you see Clash of Clans Clash all of the games they have hey day so

Facebook Library so you need to search by company not by the game yes really yes and if you are not if you're not verified you won't see anything that's the thing so look uh so they made the worst copy exactly so they yeah so you have this but if you don't know the name of the company and the company is not verified you won't see [ __ ] basically Google give it and Google take it away they take it away before they give it this time so I mean it's it's a good thing right because it's a free tool but it's not usable at all so if I try to find whatever else just tell me the name of the game any any any anything let's see friends ever Soul there you go nothing than nothing let's let's look at the other friends from for load complete so Legend of sline nothing again I if you put their Lo complete is there no it's not there

as well so you know uh again big companies maybe you can you can definitely look uh and see like what's happening here and also like this is a little bit weird right so all of the there is snaker there is archero okay there is a Survivor I is Candy Crash there put put King there king king oh definitely what is what is like verified here like what's the difference well one a king let's see King booking maybe activis blard I don't know yeah maybe yeah man the search function on this is amazing like Google being a search company really knocked us out of the look Activision blard UK okay so I guess man if yeah Diablo 4 okay this is perfect so and this is a man but this look so you see search you see YouTube you see you see but yeah nice let's let's try yeah let's try King no

no no candy crash there you go nothing so it's like really um it's a good start but not not really what about the topics can you change the topics on that drop down uh where is the topic oh here so it's only political ads or all topics so it's the same thing as as Facebook basically there oh my god seriously yeah I'm not sure if I want to go there but okay let see Donald Trump there you go oh really yeah so you can search by Trump but you cannot search by Candy Crash exactly so that's the you know that's the transparency thing behind this because I think uh let's leave this sh yes I don't want to see yeah let's leave this go right away okay let's let's try to end on the what's yeah lighter note and positive note again from from gaming industry so let's see who else who else Minecraft

Minecraft Minecraft spot connect let's see yeah whatever I guess so we can we can stop here uh and then I can actually show show you how the how the Facebook Li how the Facebook look like okay so welcome here oh oh who wait wait a second I just I just saw it under the Google all ads Electronics so but here if you if you actually you know um archero try to do archero you're able to do it because here instead of uh using the the company name it actually finds the the F verified fan page yeah the fan page it doesn't need to be verified but it's actually tiedes to to fan page instead of the company name because you can you know you can use different fan pages as well so it's not super accurate anyway but at least it's way better than than Google than Google so you can actually see it here and also

like the the Google is a little bit um confusing because they have the the images and videos and if you click actually on the on the image then it just shows you the uh the image from the Google Play console the Google plays from Android and there is the the play button but it's it's the play button from the from the store so it's feature image and play button so if you click on it nothing happens I was like what the [ __ ] is happen why is it not loading and then like ah well there's the image okay so I need to change to to video and then I saw all the YouTube all the YouTube videos so yeah that's uh you know that thank you very much Google for uh providing this amazing uh tool but anyway you can't find any every creative and every Advertiser there so whatever all in all uh not great not terrible I guess maybe now it's a little bit more closer to terrible but you know think of it as as as a free tool so if you don't

have enough money or can't afford the creative intelligence tools we use for our creative and competitive analysis you have actually now Facebook ads Library Google ads transparency uh thing and then you have Tik Tok creative Gallery so you can you know you can use it combine you know different different tools most probably you will be able to see yeah you will be able to see more ads on Facebook rather than Google but okay whatever so use advis and I mentioned Tik Tok creative Gallery so uh we will stay with Tik Tok because the next topic is about Tik Tok and Tik Tok launched a new AI at script generator so Tik Tok has launched a free AI tool that can create scripts in matter of seconds it's actually quite fun so this feature is called Script generator is available to everybody on Tik Tok creative Center that you know but you can you need to use it on on PC so why should we care so

the script generator will make our UA lives a little bit easier uh by generating scripts so think about this as a c GPT on on Tik Tok basically so the best part is if you a person happen to hate the scripts which I hated almost all of them uh I I could actually run the inquiry again and create as many scripts as possible and as many as as I like uh with no cost at all so you know this is completely free how does it work so I need to Simply enter some basic information about the game game name description relevant keywords I will yes we'll get there I just want to just talk about it then we'll we'll play around with it so we can we can have fun so you can generate 30 15 to 30 seconds or 31 to 60c Clips which is nice because uh you know you use long form videos uh now more than ever before so after putting all the

information in you can just simply click generate and you will see the the videos so is there a catch of course there is a catch it's generating it's AI generated content so sometimes it sucks it's just terrible uh so please take this with a big grain of salt because you know sometimes it's just AI content that it's not relevant that much and uh what Tik Tok has said about this you know the company and you will see it right away when I sh share the screen it's warned as U managers they shouldn't rely only on the a AI generated scripts because there is risk of in inaccuracies and it they they said Tik Tok does not make any promises or guarantees regarding the content generated by Script the usual we wash our hands of any responsibility exactly exactly exactly it's not you it's me yeah yeah so let's uh it's not me it's you yeah okay so let's open up the script actually and then try to generate some uh some scripts so we can

then okay so you see this uh huge wall of text that I just started to read um but yeah it's English only for now and you have all of the different um they don't have Slovakian what I know right unacceptable yeah we should sue uh Tik Tok for discriminating Slovakia and all other GEOS by the way because it's English only anyway so games what is the the product name two and a half Gamers what this uh so what's a let's let's just talk about our gam so what we have mobile game uh free to play ads included hell yeah uh simulation what what do we want to put there tell me three I know match three progression meta game

gacha characters fights PVP PVE wait wa wait it's product description it's not like a baso generator but Jesus [ __ ] Christ seriously he flexed he is flexed yeah yeah Mr Game design review tell me about the description but tell me in the in the sentence not like 10 Buzz words uh what do you want to have product description product game what is the game about that's it umry progression meta players whatever okay Jesus Christ you're not useful easy easy to learn hard to master games that you make your day wow wow wow yes wow easy to what play easy to learn and hard to master okay all right let's generate this I want to see what happens no no no no let's see now you can you can uh select video format so it's automatic system was okay whatever that they they

see that you have gam playay commentation video with green screen background multis scenario Pro I will put like automated system detection or selection or whatever let's put these all of these passwords you said what what was the let's let's call it I don't know progression RPG RPG o Goa yeah of course pools by the way think about this as these are going to be generated in the script so you know think about it as as a script for um motion designers so they are going to create the the creatives out of this so if you put all of this [ __ ] there it's most let's see let's see let's see of course okay so let's put all of this three short okay generate script so let's see let's see he going it's going pretty fast I don't worry they say it in in me of second seconds so it should be it should be done in

like 30 seconds or something they're all already polishing the scripts it's going to be okay script number one this game is so [Laughter] boring I was about to say this can be really impressive looking at you Google and just start this game is boring Gamers playing a game on mobile his phone getting frustrated with the game yeah I can I can see the two and half gamer is looking for progression it's amazing RPG all in one RPG all in one gacha all in one yeah Okay C in two easy to learn hard to master two and a half Gamers is perfect mobile game for any gamer okay so we have the screen recording Show game shows progression made with character leveling up and unlocking new items okay it's not bad actually download two and a half Gamers for free start playing now displaying game name Logo displaying download method game company name Logo okay just regular thing Board of the same old games try

something new okay I mean you can take this again as a as an inspiration maybe uh but but see the two like the the meat is just those two sentences in the scene like call to action and and like the int seems kind of generic but see yeah but like that's cuz we just put in like maybe if we put in more keywords like let's see okay so I can can see put oh no W no no we're having a Wu intervention mobile G Mobile fre to play simulation game with racing horse racing features okay with horse hops hor features uh in sports so mobile free toplay simulation game with horse race features in sports

Cate category okay let's try so we are going to Showcase what like building let's see upgrading merging merging merging and then whatever else then let's see winning no leaderboards okay let's see generate script so let's see how how this looks like because uh honestly the whatever we put there in the the previous script it was just how far is this from like inputting any images or stuff that we would have and it would actually generate the video oh that's where it's heading right yeah yeah but but was that like two years one year Jesus no way it's just like what six months stops way way sooner like right now you know what can you do uh so I did it in the last newsletter so I put the the the screenshot or like the the

Unicorn that I generated in M journey and I put it in the one video um generator generator and then it kind of autogenerated the the text so the Unicorn was supposed to speak uh but then there was one other guy in the in the video so it took the the normal human being face so it was kind of yeah but it was pretty pretty smooth there you go look get ready to ride the victory with super d super duper build and upgrade your horse ranch to complete horse ranch horse rench yeah to compete in thrilling horse races okay merge horses to create a stronger breed there you go what what you want man but it's it's going itself like we didn't tell it like we have these things yeah we just yeah we just put the and Le yeah exactly so you know you can play play with this and it can be pretty interesting merge horses to create a strong and unbeatable Team game plays background it's yeah it's not bad text overlay you know it's all here it's and

you can I guess you can create this with the cad GPT as well you just need to put like a little bit more um guidelines to it and you can actually get as time stamps as well here we don't have time stamps but it's it's it's pretty pretty good so yeah not bad pretty neat pretty neat like I guess like in if what like in one year it will be creating also video I guess few more columns on the left input more stuff and that's it there yeah I think yeah I think it's uh yeah input more stuff put just um like you said like raw assets maybe if just if you just put like raw Assets in in here or maybe just train the the models or stuff like like that and then yeah you just create but again like we discussed before like it's going to be all about prompts so if you put uh and this prompts yeah look it's just you know we just try two different things the first one was really boring and now this actually and not relevant that much now we just put more effort into into

writing this and then just now it's definitely more usable when they start generating fots it will be perfect you can you can we can try that they should have like a fake at option on the left yeah put yeah just a thick box like misleading yes and then you will just you'll just put percentage of misleading so you put 100% misleading and then you go you go okay so yeah pretty pretty interesting stuff uh happening and Tik Tok announced it actually last week uh I saw it on LinkedIn and then it kind of surfaced uh on on some some other uh conversation discussion that I have uh I had last week so now here we go use it use it wisely what about the the game raer yeah so we're going to do a new segment today because why oh so many new segments what's it called what's it called all the new segments so we have soft lunch sonar so this time we're going to get

review radar because why we keep talking all the time about all these games that they we're going to watch we're going to you know look at them keep them on our radar blah blah blah so this is the time we actually go through them so you know like we don't talk [ __ ] but we actually you know do stuff yeah Remo review radar all right we do stuff stuff let's start with like U like one of those first like let's say big reviews we did on our channel so episode 30 Survivor iio oh who who who you put effort and then just make oh yeah no worries so they have this new event called what the [ __ ] is this oh my God this is what like uh Monopoly go no no no no no no no this is just like the the usual kind of let's say reward board that Asian Games use I I've seen it even all in Western games where you pretty much collect some kind of event currency dice throws and then you just go and roll it and get some

random rewards and it's nicely visualized in this lucky board um Survivor IO launched when what was it like something like August last year yeah August last year and we covered it uh on September 2nd of September in episode 30 as I said uh lately they have been on downward Trend and um yeah they're just making currently just like three and 350k a day in iips only but I guess oh come on Dead game Dead game already I know Jesus Christ but the downloads has stabilized pretty well so it's something like 100k a day so that's great but yeah anyway uh we're going to look at the last month's revenue for all of the games so for last month Survivor did 3.5 million downloads and 15 million in Revenue so only on IPS of course which is like like an additional 15 million yeah yeah so it's still going pretty big of course there's not that

big of a hype and like what was it before but you know decline when you're making 30 Mount is still like great and the important uh Factor here is that the downloads are stabilized they're not going anymore yeah so I guess they will keep on rolling we'll keep them on their ladar as you seen like their live op thing is going out of the box and and like yeah they're adding more and more more stuff I know they double the inventory one month after the launch to increase pend depth immediately so this game is still going super super strong we'll definitely get back to it later okay next one Marvel snap blast the there's are new stuff being introduced actually in Marvel snap called Conquest which is if I understand correctly uh their equivalent of Hearthstone arena where you have a ticket or some kind of a you can buy it for heart currency and there you can compete within some kind of predefined matches or like let's say hard matches and if you lose you lose the whole streak and if you win you need to have

some kind of a streak or wins to get the rewards some of those are of course exclusive so finally they have some new content uh probably I revisit the game a little bit the video is so amazing I love it yeah yeah it's really really high quality so they peaked in December we covered it in episode 37 on 28th of October uh as I said they peaked in December with something like 50 million Revenue in December no yeah no yeah Happ uh but looking at the spikes done by the battle pass it is declining but it is still kind of comfortably doing something like 200k a day uh on IP revenue and download seems to stabilized somewhere between like like 40K there so so there's definitely again decline a little bit more steeper compared to the shape of the curb with Survivor IO but they're still kind of going strong so they don't have ad Revenue yeah they don't have ad Revenue man so for from May they've been at like

half of what they did in December like 7.6 million on iip and like under 1 million like 0.8 million downloads okay uh next one um hordes versus heroes this is the this is the black horse uh because we covered it on fourth of November in episode 38 as some kind of immediate uh let's say followup or clone of this looks way better than we thought talked about it last time yeah yeah po these guys are really making gdes here so what copy cats right the copycats right uh I wouldn't say copycats because remember when we talk about it they were they already innovated on some things yeah before on archero and and they they actually launch I think sooner than Survivor iio because remember Survivor iio was was in soft launch like too much um So lately we look at them as I said on fourth of November and from that point on these guys are just going up and up and up because on that November

they were doing like 300K now for May Day they are already doing 530k just on iips and they were having lots of ads placements downloads are also going up and up so they did like 150k down we should actually we should actually pay more attention to this game and uh have a studio these yeah like it's going up and up and up and and like remember it's still small scale I mean if you if you do half a me scale yeah but they're doing like what like 25k a day on IP and they could be like another 15 so so what like 4K a day yeah that's like outstanding and yeah if we you know if we talked about the mob control which is making also like few Millions a month uh not few Millions a day but it's would would be killing for this game I would say to have another one of these in their portfolio oh yeah yeah yeah 100% okay okay let's move on um rash Royale

episode 39 so actually there's again because it's June and June is the time when you introduce a lot of liveops content there's because there's a lot of Engagement time because people out of school and they have time to play oh they're going on their holidays you know they're taking their time so now's the right time to introduce lots of liveops so they have actually Clan Clan dungeons was it yeah Clan Dungeons and like a bunch of stuff uh the game uh as said was covered in episode 39 11th of November and from that point on um they're just going up and up and up there's this kind of a valley of lost Revenue but my guess is that's because the they were switching their account because of yeah because of the account Ukraine and they're leaving Russia but they're still going up so the May Revenue was something like 7.2 million uh and as I said like downloads are going up uh revenue is still going up they're just like making their strides

here man outstanding work I've actually had a lot of like back and forth on LinkedIn after we did that episode with their Adon team they're really good people like really clever very clever and also like this is very expensive category so the cpis in this category is super high so that's why I think they also introduced Jake Paul in the game why do why do you don't talk about it yakob it's just like they had the influencer campaign of Jake Paul and he's in the game actually as a hero so that's that's you know the integral part of like working with influenc you put it in the game and use his follow followers like I said this team is clever they know what they're doing like very like one of those like games that still kind of keeps going strong okay but I man I was looking into the comments right after they introduced Jake Paul and there was like very mixed yeah because he's very controversial he's very controversial and the the much is controversial of course not that much not that much yeah not that much there there are people saying like oh like you just hit the rock bottom with

introducing Jake fall in the why why the [ __ ] would you do that I mean just seriously and then there are like other people like oh this is amazing I love it so much like oh so you know always two two parts with the coin yep let's continue uh episode 41 godess of Nik oh yes we and it's 5th of December and from can you actually show something we're moving we mov wor here it is oh I missed this oh great new finally Jesus Christ new events that they did new events new boobs oh my God how is this allowed like what they have been making very very big spikes as usual per gacha game so usually their daily revenue is something like 500k and then when they introduce a new character or gacha it spikes 2 million or like one and a half million a day a day a day yes A day yeah on seven

seven players no no no no actually they were going up for May Revenue so their May Revenue was 35 million iips and regarding downloads that are R just 400k downloads for home yeah yeah and they have of course The Summer Event as usual and all other a unicorn there you go I'm done I don't yeah there you go they know they know they know what they're doing and it's is loud has Google and apple it's too much like 30% of 2 m a day you know I'll take that yeah exactly it works great my guess is that uh maybe they are competing directly with honkai a little bit but I guess not that much but yeah let's see we keep them on the radar they're going pretty pretty good like this is their current event for the summer this kind of Blue Water Island that that you do stuff there and yeah they're they're grossing as much as before so the 500k Baseline is still there and downald are going yep we're going yeah uh golden goblins yes yeah so

golden goblins uh actually we covered it in episode 41 sorry uh 42 on 9th of December and actually it peaked there with like 4 point something million IPS uh per month of December and from that point on it went actually into decline which for may they did um 2.3 million and downloads also kind of went a little bit down so there's there's actually some kind of a valy of like missing downloads between February and March I don't know what happened there but it seems like it's going into decline a little bit not saying like of course like as usual like making like what like three or four million a month isn't really that that big of a problem but of course the game seems to be after its peak but yeah let's see how it so after we we did the episode there uh and I was in in touch

with the the guys who developed this actually and Steven pinked me in May like hey uh thanks for covering it and I know like I should you know it took me a long to reply but uh he also said that uh there is a like downtrend in the revenue but we should be seeing it going back up again and they're they're very close to actually introducing the the mini game into the into the game so he said it last last month so that should that should definitely help with like turning this yeah maybe it's already don't know like I don't really have like the latest news but yeah we we'll keep looking why do you what do you mean you don't have the light why do you why why are you talking about it then don't don't try to catch me off uh Frozen City so right after another Idol game on please tell me they added some more ad slots plac they added more events is this kind of evil city one or what whatever they have there um so this was covered on episode 48 on

23rd of January and it seems that it's also peaked in March and from that point on it's going a little bit down uh especially on the download side which currently just like it seems like the Google play one even stopped and uh it's like 25k uh per day only uh before it was something like 200k 150k and the revenue for May is 5 ion only on IP of course so like there's more ad Revenue but this is probably because uh there's this other game we're going to talk about that maybe took the team's capacity and the focus because the revenue there will be something to look for but yeah this this this was frozen City yeah they have this kind of evil SL machine and things like I guess it's getting improved they have a rewarded ad unit on that spin like oh my God like guys seriously hire an admon person like please nothing there you have see how small it

is there at the yeah there's your guys this is supposed to have like 10 impressions for da like we know moving on uh there's moving on ever Soul yes by the way that's uh episode 53 not 4 48 oh yeah sorry sorry sorry yeah so evero uh that was episode 48 yeah this no Frozen city was 48 ever so is 53 sorry I'm the one with here 27th of February and we actually talked about a lot of games yeah yeah don't worry last ones because they're just kind of too recent we'll look at them later yeah but yeah ever Soul seems that there's this like like I usually say unfortunate shark fin and everything is going into very very steep deine Revenue went from like what like 200k 100K a day to something like 13k a day so my guess

is that this was kind of unfortunate period to release a Wu game where you have these juggernauts such as Nik and honai pretty much competing about the Wu audience way but honai released recently not like uh yeah like this has been in Decline from the start like guess there's probably like a acquisition problem because the downloads went like super super Sharp F like immediately after launch there's like nothing and I guess there's too much competition for it in Korea and like so not every every Wu game is yeah not every I game is a make bigger boobs I don't know horse SCS ask n how they do it like yeah let's see um continuing uh on episode 56 there's white out Survival on 20thth of March and these looks so great and if asking why it looks like frozen City because we a special episode where we

compared it with frozen City because it uses Frozen city as an onboarding funnel and then it switches into the usual Forex gameplay of maps armies uh unlimited spend depths and like yeah this is actually the game this is this is the game this is the game wow highly recommend any listeners to check out that episode it's it's yeah so looking at the downloads and Revenue these guys uh didn't catch a bread they're just still going up and up and up and up so remember they immediately launched after Frozen City it's the same yeah one month after or something and they already scaled to like 800k a day in iips only I don't remember they have actually ads in they don't have yeah yeah so regarding their May Revenue they did 18 million oo nice yeah and just 1.5 million downloads but yet

that's usual for Forex game so yeah this game is killing it literally and it's still going up and up and up so we anyone who's developing a Forex game right now take notice of this this is clever this this is very very clever onboarding uh with the they actually build another game for the onboarding literally yes literally yeah yeah they saw how it how it works in the in the global lunch and they're like ah let's let's use this let's do it yeah yeah perfect okay and then uh the last one that we're going to cover today is our favorite snaker that we covered on episode 58 on third of April which was the new game from Hobby the guys behind archero and Survivor IO and it seems uh that there's again this unfortunate chk Fin and it didn't really go through that much as they would because it's hard and it's not fun uh yeah that's mat's opinion uh sums it up quite good I um second that uh yeah that's casual Felix opinion uh I would say it's pretty good

but yeah prob who is this person he's so I don't nowhere he so mean yeah Remo I love it yes Keep It Coming okay nice yeah so so there um their revenue peaked in April right after recovered something like five million just from iips but I guess like that's what like plus 50% from like could be 7.5 from ads uh downloads like 2.6 million and now regarding current numbers on May it's like 1.3 so half the revenue half the downloads so and they're just going there there was some kind of a spike on beginning of jun June I guess an event or something but it's still going down to something like what like 70k a day IPS only and download seems to stop completely because there were some spike and they are not there anymore so my guess is that Hub is focusing resources somewhere else slowly but it's still like making comfortable like as I said like three four million ath just go down yeah a lot of uh game devs be would take

these numbers and it's like ah not bad yeah we can build a company around that yeah I need to uh I need to hop off I have a I need well like we just finished yeah that's it man that's it radio radar see you next time yeah thank you very much guys uh if you enjoyed the episode please uh don't forget to share um and comment and uh see you next time well not subscribe and then see you next time okay cheers byebye byebye [Music]