Activision Blizzard CMO Exiting in April to Join NotCo

Key insights

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Leadership change

Activision Blizzard's Chief Marketing Officer will depart the company in April 2023.

Fernando Machado is stepping down from his role as CMO at Activision Blizzard. His departure is effective in April 2023.

Prior experience

Machado has extensive marketing executive experience in consumer goods and retail.

He held positions at major consumer brands before joining Activision Blizzard. This includes nearly six years at Burger King.

Previous roles. Prior to his role at Activision Blizzard, Machado held marketing executive positions at major consumer brands, including seven years at Restaurant Brands International and nearly six years at Burger King.

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Summary

Fernando Machado, the Chief Marketing Officer of Activision Blizzard, announced his departure from the gaming company effective April 2023. He is transitioning to a new role as the Chief Marketing Officer for NotCo, a plant-based food manufacturer known for products such as NotMilk, NotBurger, and NotChicken.

Machado concludes a two-year tenure at Activision Blizzard. His professional background, which likely influenced his recruitment for the gaming sector, includes extensive experience in consumer goods and retail marketing. Prior to his time in the gaming industry, he spent over 18 years at Unilever, nearly six years at Burger King, and seven years at Restaurant Brands International.

NotCo currently maintains a significant retail footprint in the United States, with its products distributed across approximately 10,000 retail locations. Key retail partners include major chains such as Whole Foods Market, Kroger, Sprouts, and Stop & Shop, as well as online availability through Amazon. This move highlights a shift for the executive from the interactive entertainment sector back into the consumer packaged goods industry.