Corporate Responsibility Report 2014

MTG’s 2014 operational strategy centered on the integration of corporate responsibility into its core business model, prioritizing digital data protection, the rights of minors, and the preservation of freedom of expression. By aligning operations with UN Global Compact and OECD guidelines, the company achieved net sales of 16,746 MSEK while maintaining a rigorous ethical framework. This governance structure included the implementation of a new supplier code of conduct, mandatory anti-bribery training, and the introduction of an external whistleblower system, resulting in zero confirmed cases of corruption during the fiscal year.

The company’s commitment to social and environmental stewardship was evidenced by a 33% reduction in energy consumption per employee since 2010 and an improved CDP score of 90B. Beyond internal efficiency, MTG leveraged its media platforms to double donated airtime for social and environmental causes. HR initiatives focused on decentralizing operations to empower local markets, fostering a diverse workforce of 4,111 employees representing 44 nationalities. While the company successfully promoted initiatives like Women in Tech, it acknowledged ongoing challenges regarding gender pay parity and high turnover rates in sales-intensive roles, leading to the restructuring of certain internal development goals.

Operating across diverse geographic regions, MTG maintained strict neutrality and regulatory adherence through robust content rating systems and parental controls. Independent assurance provided by Ethos International confirmed that the company’s performance indicators met the Core level of the Global Reporting Initiative G4 guidelines. While the organization successfully met most targets regarding data protection and environmental impact, auditors recommended the adoption of advanced digital management systems to enhance the accuracy of future human resource data collection, ensuring continued transparency and operational efficiency in subsequent reporting periods.