Report

Corporate Responsibility Report 2014

Summary

MTG’s 2014 operational strategy centered on the integration of corporate responsibility into its core business model, prioritizing digital data protection, the rights of minors, and the preservation of freedom of expression. By aligning operations with UN Global Compact and OECD guidelines, the company achieved net sales of 16,746 MSEK while maintaining a rigorous ethical framework. This governance structure included the implementation of a new supplier code of conduct, mandatory anti-bribery training, and the introduction of an external whistleblower system, resulting in zero confirmed cases of corruption during the fiscal year. The company’s commitment to social and environmental stewardship was evidenced by a 33% reduction in energy consumption per employee since 2010 and an improved CDP score of 90B. Beyond internal efficiency, MTG leveraged its media platforms to double donated airtime for social and environmental causes. HR initiatives focused on decentralizing operations to empower local markets, fostering a diverse workforce of 4,111 employees representing 44 nationalities. While the company successfully promoted initiatives like Women in Tech, it acknowledged ongoing challenges regarding gender pay parity and high turnover rates in sales-intensive roles, leading to the restructuring of certain internal development goals. Operating across diverse geographic regions, MTG maintained strict neutrality and regulatory adherence through robust content rating systems and parental controls. Independent assurance provided by Ethos International confirmed that the company’s performance indicators met the Core level of the Global Reporting Initiative G4 guidelines. While the organization successfully met most targets regarding data protection and environmental impact, auditors recommended the adoption of advanced digital management systems to enhance the accuracy of future human resource data collection, ensuring continued transparency and operational efficiency in subsequent reporting periods.

From the report

Content CEO’s Words 1 Organisational Profile 2 Governance & Everyday Ethics 6 Materiality & Reporting 10 Economics 13 Human Rights /Freedom of Expression 15 Product Responsibility 17 Doing More 21 Labour Practices 23 Environment 29 Progress 33 GRI Index and Report Boundaries 36 Report Boundaries 39 Independent Assurance Statement 40

CEO’s Words Corporate responsibility (CR) is now position paper on freedom of expression closer to our local markets, our audiences, and freedom of the media. our consumers and customers than ever We face up to challenges. And we em before. brace changes in consumer behavior be Yes, we’re still pushing how we give cause they bring opportunity. In fact, we back to the communities we’re in. Our thrive on change. So bring on 2015. We’re work with Reach for Change reached aiming to be the #1 digital entertainer out new heights with our launch of the Game there. To see how CR is with us every step Changer campaign this year. But to of the way, please read on to get the full achieve long term sustainable profitability, picture. The shifts are here to stay and CR needs to thread through every day, we embrace them and drive our business every part of our business. accordingly. This is our way. G4-1 Just as our business is market and customer driven, our CR is stakeholder led. So we watch and listen to all those impacted by our business and prioritise our work accordingly. 2013’s materiality analysis has been a guiding light for our work during 2014. And substantial shifts in consumer behavior and our operating environment are reflected in significant changes in our business model. We now have new digital priorities, such as data and customer protection and privacy. The focus on protecting minors and the right to freedom of expression have also never been more relevant or critical. But while the market sets the pace, so does what is going on in the world around us.

ess model. We now have new digital priorities, such as data and customer protection and privacy. The focus on protecting minors and the right to freedom of expression have also never been more relevant or critical. But while the market sets the pace, so does what is going on in the world around us. We can’t ignore the current geo-po litical shifts and must comply with the international sanctions that have followed the escalation of the crisis in Ukraine. Both of which have meant that, as a business, we have had to work extra hard to review our procedures and counterparties to ensure that we continue to comply with international sanctions. Furthermore, our own channels’ news and current affairs coverage provides a valuable, independ ent and unbiased perspective on both global and local issues. By continuing to promote freedom of expression and of the media, our clear objective is to enable all of our audiences and e they are, to have customers, wherever what is going on informed opinions about in addition around them. That’s why, to highlighting our new digital Jørgen Madsen Lindemann priorities, in 2014 we chose to publish our President & Chief Executive Officer A PAT ON THE BACK iS ALWAYS NICE. Dow Jones WCDP We do our best to try and gauge where we are at interally, But FTSE4Good Sustal sometimes it's nice to get some eaterral feedback. We feel wery in Cenltaboratin sith Robatin fortunate to have been ranked in these established global

Business Overview Our Business Areas G4-9 G4-17 FREE-TV F CEANDINAVIA 10 channals. Aso availble on: Viasal satollite platform via M third party cablo networks. • IPTV mobilo PAY-TY EMERGING MARKETS networks. • Markoting and selling of pay-TV packagos on Digital the Viasat satollito platforms in tho Baltics and torrestrial Ukralne and, until Novembor 2014, Raduga TV networks in in Russia. Swedon Viasat distributes 36 channels vin third party and Norway. pay-TV notworks in 36 countrios across Contral Catch-up and Eastorn Europo, Africa and tho Unitod sorvicos. Statos. CTC MEDIA Troce was acguired in June 2014 and MTG's 2014 sharoholding in mainly oporatos music TV channols. Russia's largost indopondont tolovision broadcattor CTC Modia amountod to 37.9% of issued sharos and 38.5% of outstanding shares. PAY-TV NORDIC Prominm pary TV packg and content on: Viatat satolite platform. Viaplay online platform. MTO OTHER BUSINESS Third party IPTV Nice Entortainment Group is the our and cable content production and distribution notworks. businots in Scandinavia, Europe and Africa. Distrib ution of • MTGx is our digital accolorator for existing 37 Viasat pary-TV and future digital entertainment products channels vis and sorvions. third party • MTG Rndio consists of national commorcial t menttworks. FREE-TV EMERGING nolworks in Swodon and Norway, as well as MARKETS national and local stations in tho Baltics. 20 channola in tho Baltics, the Czoch Ropublic, Bulgaria, Hungary, Ghana and Tanzania. Key Figures & Financial Position KeyFigures & Financial Position

national commorcial t menttworks. FREE-TV EMERGING nolworks in Swodon and Norway, as well as MARKETS national and local stations in tho Baltics. 20 channola in tho Baltics, the Czoch Ropublic, Bulgaria, Hungary, Ghana and Tanzania. Key Figures & Financial Position KeyFigures & Financial Position KEy Ficuress Fhancial Pohition 2012 2013 2014 Net seles (MSEK) 13,336 14,073 16,746 Operating income (MSEK) 2,04 1,730 1,130 Basikc eamings per share (SEK) 22.93 16.39 17.10 Average number of employees 3,00 4,361 4,111 FINANCIAL FOSITION Shareholder's equty 5,134 4,295 5,831 *Please note that MTG’s 50% ownership interest in Raduga has been account ed for as an equity participation with effect from 1 January 2014 due to chang es in IFRS rules. Results for prior periods have been adjusted in the Group’s reporting for the purposes of comparison.

Brand Footprint oo.tanoL MTG Countries 2014 n Countries with operations but no offices n Countries with offices n MTG Headquarters n Afghanistan n Albania n Algeria n Angola n Antigua n Armenia n Australia n Austria n Azerbaijan n Bahrain n Barbados n Belarus n Belgium n Belize n Benin n Bosnia and Herzegovina n Botswana n Bulgaria n Burkina Faso n Burundi n Cameroon n Cape Verde n Central African Republic n Chad n Colombia n Comores n Congo n Costa Rica n Croatia n Cyprus n Czech Republic n Democratic Republic of Congo n Denmark n Djibouti n Dominican Republic n Egypt n Lichtenstein n Senegal n El Salvador n Lithuania n Serbia n Equatorial Guinea n Luxembourg n Seychelles n Eritrea n Libya n Sierra Leone n Estonia n Macedonia n Singapore n Ethiopia n Madagascar n Slovakia n Finland n Malawi n Slovenia n France n Malaysia n Somalia n Gabon n Maldives n South Africa n Gambia n Mali n South Korea n Georgia n Malta n South Sudan n Germany n Mauritania n Spain n Ghana n Mauritius n Sri Lanka n Grenada n Mexico n St Kitts & Nevis n Guatemala n Moldovia n St Lucia n Guinea Bissau n Monaco n St Vincent n Guinea n Mongolia n Sudan n Haiti n Montenegro n Surinam n Honduras n Morocco n Swaziland n Hong Kong n Mozambique n Sweden – MTG n Hungary n Namibia Headquarters n Iceland n Netherlands n Switzerland n India n Nicaragua n Syria n Indonesia n Niger n Tanzania n Iran n Nigeria n Togo n Iraq n Norway n Tunisia n Israel n Oman n Turkey n Italy n Panama n Uganda n Ivory Coast n Poland

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Words: 16,998
Type: Report

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