Modern Responsibility Report 2012

Modern Times Group (MTG) integrates sustainability and ethical governance into its core business strategy to drive long-term growth across its global entertainment operations. During the 2012 fiscal year, the company maintained a workforce of 3,012 employees and generated net sales of 13,336 MSEK. Operating across more than 30 broadcast markets, the organization utilizes a four-pillar framework—business, colleague, broadcast/marketing, and community responsibility—to ensure regulatory compliance, promote diversity, and uphold editorial integrity.

The company’s commitment to corporate responsibility is evidenced by measurable progress in environmental and social performance. In 2012, MTG achieved a 6% reduction in CO2 emissions per employee and secured a "B" rating from the Carbon Disclosure Project. Social impact initiatives were equally prominent, with the company raising 49 million SEK for charitable causes and supporting programs such as "Reach for Change" and the "School of Tolerance." Furthermore, the organization prioritized consumer safety through enhanced parental controls and expanded accessibility services, including subtitling and audio descriptions, to better serve its diverse audience.

Adhering to the Global Reporting Initiative (GRI) G3.1 guidelines at a C+ application level, the company maintains a transparent approach to its operations, supported by independent assurance from Ethos International. While the 2012 performance reflects significant advancements in anti-corruption training, internal communication, and community engagement, the organization acknowledges the necessity for future improvements in supply chain management and human resources data collection systems. By aligning its broadcasting reach with strategic sustainability goals, MTG continues to leverage its media platforms to promote social awareness and mitigate climate-related business risks.