Playrix
Company
Documents about Playrix
Report27 pages
Mobile Game Store Asset Optimization Trends 2021
Strategic store asset optimization is a critical driver for increasing conversion rates and reducing user acquisition costs in the mobile gaming industry.
- The release of iOS 15 in late 2021 introduced native A/B testing for up to 90 days and the ability to create 35 unique Custom Product Pages, enabling highly targeted audience acquisition.
- Top-performing publishers are aligning App Store screenshots and icons with high-performing ad creatives—such as Playrix and Nexters' 'Pull the Pin' ads—to reduce user acquisition costs and minimize conversion friction.
- Successful mobile game publishers treat store assets as dynamic marketing tools rather than static elements, frequently updating them to reflect seasonal events, anniversaries, and live operations.
Sensor TowerJan 2021
Report55 pages
Serbian Gaming Industry Report 2019
The Serbian games sector is emerging as a rapidly expanding, diversified ecosystem that now supports more than 80 companies and roughly 2,000 employees, reflecting a 3.4% year-on-year increase in staff.
- The Serbian gaming sector generated approximately €100 million in revenue in 2019, supported by an ecosystem of over 80 companies and 2,000 employees.
- Flagship mobile titles from companies like Nordeus and Playrix RS have achieved massive scale, amassing over 100 million monthly active users.
- The industry is experiencing steady growth with a 3.4% year-on-year increase in staff and robust recruitment demand across studios ranging from micro-teams to 180-person developers.
SGAJan 2019
