Lyrical Games

The state of Japan's video game industry, plus how GTA 6 influenced Valor Mortis' $40 price point

Japan’s video game industry remains a global powerhouse, anchored by the enduring success of console giants like Nintendo and Capcom.

• Japan’s video game market generates $17 billion annually, with the $12 billion mobile sector facing increased competition from Chinese developers like Tencent and NetEase.
• PC gaming in Japan has more than doubled its market share since 2019, driven by pandemic-era consumer habits and increased publisher support.
• Lyrical Games is pricing its upcoming title, Valor Mortis, at $40 to position it as a high-value 'triple-I' alternative to massive AAA releases like GTA 6.