KFC

In-Game Events Snapshot: November 2021

In-game events have become a cornerstone of mobile game monetization and player retention, with 90% of the top 100 grossing mobile titles utilizing seasonal events.

• Seasonal in-game events are a standard industry practice, utilized by 90% of the top 100 grossing mobile titles to drive player retention and monetization.
• External brand collaborations are a major growth area, appearing in 42% of top US iOS games, 51% of top Chinese games, and 62% of top Japanese games.
• Strategic event implementation can drive massive revenue spikes, such as Genshin Impact’s Lantern Rite event increasing daily revenue from $200,000 to over $1.25 million.