Gram Games
Company
Documents about Gram Games
PocketGamer.biz9 min
Gram Games on its open company culture and prototype Fridays
Gram Games, a developer known for puzzle titles like 10/10 and Merged!, is currently undergoing a strategic expansion by establishing a new studio in London.
- Gram Games is expanding beyond its Istanbul-based ad-driven puzzle roots by opening a London studio focused on mid-core, strategy-management, and IP-based titles.
- To maintain its flat organizational culture during international expansion, the company is relocating core team members from Istanbul to London to serve as cultural ambassadors.
- The studio fosters innovation through 'prototype Fridays,' a weekly initiative that allows employees of any job title to experiment with new game concepts.
PocketGamer.bizFeb 2017
PocketGamer.biz9 min
How Gram Games evolved its UA strategy to maintaining momentum for its existing games
Gram Games’ user acquisition strategy centers on the iterative evolution of marketing tactics to maintain momentum for mobile titles, specifically transitioning from aggressive burst campaigns to sustainable, data-driven always-on models.
- Always-on UA campaigns outperformed burst campaigns, delivering 20 million installs over two months while simultaneously reducing effective CPI by 10%.
- Burst campaigns can negatively impact long-term metrics; an initial burst campaign for '1010!' increased DAU by 30% but caused a 30% decrease in user lifetime value due to an over-reliance on incentivized traffic.
- Dedicate at least 20% of the total marketing budget to testing new ad networks and inventory sources to avoid exhausting the potential of existing channels.
PocketGamer.bizOct 2016
PocketGamer.biz5 min
How not to integrate video ads - part 2
Poorly executed ad integration strategies significantly degrade the user experience in mobile gaming, particularly when developers fail to distinguish between rewarded video ads and intrusive, forced interstitials.
- Forced, non-rewarded interstitial ads triggered immediately upon player failure disrupt gameplay flow and negatively impact user retention.
- Effective monetization requires a value-exchange model, such as rewarded video ads that offer players tangible progress or in-game currency in return for their time.
- Technical implementation failures, such as displaying landscape-oriented ads within a portrait-mode interface, degrade the professional quality of the user experience.
PocketGamer.bizMay 2016