FromSoftware

Kadokawa Integrated Report 2025

The KADOKAWA Group’s 2025 strategy centers on a Global Media Mix model, which seeks to maximize the lifetime value of intellectual property by integrating publishing, animation, gaming, and education.

• The Kadokawa Group utilizes a 'Global Media Mix' strategy that converts intellectual property (IP) across books, animation, and games, supported by an archive of over 130,000 titles and the creation of 5,500 new titles annually.
• FromSoftware, a key subsidiary, has achieved significant commercial success with the 'Elden Ring' franchise, which has shipped over 30 million units worldwide, alongside the 'Shadow of the Erdtree' expansion exceeding 10 million units.
• The company is aggressively expanding its digital manga presence, notably through the 'KADOCOMI' portal, which reached 1.5 million cumulative downloads and 722 serialized titles as of August 2025.