DreamHack

Documents about DreamHack

Article

More Than 41,000 People Attended DreamHack San Diego

DreamHack San Diego, a three-day gaming lifestyle festival held at the San Diego Convention Center from April 7–9, 2023, achieved a record-breaking attendance of over 41,000 people.

• DreamHack San Diego attracted over 41,000 attendees during its three-day run from April 7–9, 2023, marking the largest U.S. DreamHack festival to date.
• The event featured multiple esports and LAN competitions that collectively awarded nearly $1 million in total prize money.
• Key tournament prize pools included $310,000 for the Rocket League Championship Series Winter Major, $250,000 for the DreamHack Open featuring Fortnite, and $130,000 for the Magic: The Gathering U.S. Regional Championship.

EsportsUSAMarketing+1

The Esports AdvocateApr 2023

Article

DreamHack San Diego: Esports Schedule and Highlights

DreamHack San Diego, organized by the ESL FACEIT Group, held its inaugural gaming festival at the San Diego Convention Center from April 7–9, 2023.

• DreamHack San Diego will take place from April 7–9, 2023, at the San Diego Convention Center, marking the festival's debut in the city with Intel and Monster Energy as marquee sponsors.
• The event features the Rocket League Championship Series (RLCS) Winter Major, which includes a $310,000 prize pool for the top 16 North American teams.
• A 'drop-in' Zero Build Fortnite tournament will offer a $250,000 prize pool, open to all attendees who hold a 'Bring Your Own Computer' (BYOC) ticket.

EsportsNorth AmericaUSA

The Esports AdvocateMar 2023

Article

StarCraft II ESL Pro Tour 2023-2024 Season Details

The ESL FACEIT Group has announced the structural and operational details for the 2023-2024 StarCraft II ESL Pro Tour season.

• The ESL FACEIT Group will fully fund the StarCraft II ESL Pro Tour, including all prize money and operational costs, marking a shift in the program's financial structure.
• The 2023-2024 season features two major 'ESL StarCraft II Masters' events, each offering a $200,000 USD prize pool.
• The Masters Finals will be held at two DreamHack events: DreamHack Summer in Jönköping, Sweden (June 16–18, 2023) and DreamHack Atlanta in Atlanta, Georgia (December 15–17, 2023).

EsportsPCReal-Time Strategy+1

The Esports AdvocateFeb 2023

Article

How to Talk to Streamers

The primary purpose of this analysis is to advocate for a relationship-based approach to game marketing, moving beyond anonymous cold-emailing toward direct engagement with content creators.

• Streamers prioritize games with 1,000 to 10,000 concurrent viewers, as playing titles outside this range carries a significant risk of losing their audience.
• Streaming is often a social hobby rather than a career, meaning developers should focus on building genuine personal relationships rather than treating streamers as mere marketing channels.
• Streamers frequently build their own audiences through 'raiding,' where they pass their viewers to other streamers, creating tight-knit networks that developers can leverage.

MarketingStreamingGlobal+1

How To Market A GameFeb 2020