CTA

Session: Future of UA: Creatives, Predictions & Funding - Halil Ibrahim Özdemir, Leus Capital.

The mobile gaming industry faces significant challenges in user acquisition (UA), specifically regarding the identification of high-performing creative assets, the accuracy of long-term return on ad spend (ROAS) and lifetime value (LTV) predictions, and the availability of sufficient marketing capital to scale effectively.

• Leus Capital provides marketing capital funding for mobile game studios, covering up to 80% of monthly User Acquisition (UA) budgets to help scale operations without requiring traditional equity investment or publishers.
• The firm utilizes a predictive analytics tool that claims 99% accuracy in forecasting app performance, including ROAS and LTV metrics, across channels, countries, and companies for up to 52 weeks.
• Leus Capital offers a 'Visual' search tool that allows studios to identify 'heat creatives' by analyzing competitor strategies, hook types, and CTA performance across various ad networks.