AppsFlyer

App Monetization in 2026

Non-gaming apps are comparable with the top mobile genres by ARPPU; converting users better, but struggle to make them recurrent.

Target. Connect. Engage: Driving Profitable App Growth with Revenue-Boosting Strategies

• Integrating AppsFlyer’s measurement suite with TikTok’s advertising ecosystem enables brands to maximize ROAS through real-time attribution and privacy-compliant user acquisition.
• Case studies demonstrate significant performance gains, including a 7x ROI for Burger King, a 44% conversion lift for Casas Bahia, and a 29% increase in in-app revenue for Carrefour.
• App marketers should prioritize App Event Optimization (AEO) and Value-Based Optimization (VBO) to focus advertising spend on high-value user actions.