AppsFlyer

Target. Connect. Engage: Driving Profitable App Growth with Revenue-Boosting Strategies

The central argument is that a Mobile Measurement Partner (MMP) has become indispensable for app‑centric marketers seeking accurate, privacy‑compliant attribution and real‑time insight across the full acquisition funnel. By delivering granular user‑behavior data, fraud protection and cross‑platform visibility, an MMP enables precise budget allocation, higher return on ad spend (ROAS) and longer‑term value (LTV) while meeting the expectations of today’s consumers—71 % of whom demand personalized interactions and 76 % who become frustrated when they are absent. Industry analysis shows that without deep attribution, 20‑50 % of marketing spend is wasted. Privacy‑first changes on iOS and Android have accelerated the adoption of SKAdNetwork‑based solutions, single‑source‑of‑truth attribution, value‑modeling and data clean‑rooms. When combined with TikTok’s self‑reporting network, value‑based optimization (VBO) and app‑event optimization (AEO), marketers gain richer, privacy‑safe signals that translate into measurable performance gains; for example, Rappi recorded an eight‑fold lift in user acquisition and a 26 % improvement in key metrics after integrating the stack. Case studies illustrate the impact at scale. Carrefour Brazil’s TikTok‑focused, creator‑driven strategy produced a 29 % increase in in‑app revenue and a 17 % rise in new users within three months, delivering ROI three times higher than other display and video channels, while a single video generated over three million views and a click‑through rate more than 50 × the industry benchmark. Real‑time cost and revenue APIs from AppsFlyer allow marketers to identify low‑ROAS campaigns instantly and reallocate spend, supported by best‑practice guidance on creative measurement, granular in‑app events, data sharing via Data Locker and incrementality testing. New users can access three months of free TikTok mobile measurement to begin optimizing immediately.