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How Brands Can Reach Gen Z Gamers Without Disrupting Gameplay
The primary objective is to provide marketers with strategies for engaging Gen Z gamers without utilizing intrusive advertising formats that degrade the user experience.
- Gen Z gamers are highly sensitive to traditional advertising, with 43% stating that interruptive ads can ruin their gaming experience.
- Overwolf Ads utilizes native formats like Rewarded Achievements, which trigger branded content based on real-time gameplay events such as goals or eliminations to avoid disrupting play.
- Branded Mods allow brands to integrate directly into community-created content; a Crocs campaign across 12 mods in eight games achieved over 49,000 downloads and a 6.9% lift in brand consideration.
OverwolfJul 2026
Article
Gen.G Esports Partners With Crocs for Fortnite Content
Gen.G Esports and footwear brand Crocs have collaborated to expand the reach of the Crocs World gaming property by launching a custom experience within Fortnite.
- Gen.G Esports and Crocs have launched 'Crocs World Tycoon' in Fortnite, a custom experience built using the Unreal Editor for Fortnite (UEFN).
- The project expands the 'Crocs World' property, which previously launched on Roblox in 2022 and has since reached over 5 million players.
- The launch includes a four-week 'Personalize Your Classics' campaign that challenges players to build beach-themed parks and complete in-game tasks.
The Esports AdvocateDec 2023
Article
Top Apparel Brands February 2023
The analysis examines the growing influence of apparel brands within the live streaming ecosystem, specifically focusing on brand visibility on Twitch during February 2023.
- Gucci was the most mentioned apparel brand on Twitch in February 2023, garnering 116K chat mentions and accounting for 20% of all apparel brand mentions on the platform.
- Nike ranked second with 64K mentions, driven largely by organic spikes in Kai Cenat’s chat during an IRL stream featuring a specific Nike Tech outfit.
- Supreme secured the third spot with 43K mentions, reflecting a broader trend of gaming influencers showing increased interest in luxury and streetwear brands.
Stream HatchetMar 2023