Broken Mirror Games
Company
3 documents in the library are about Broken Mirror Games, from writers such as The Game Business and Bloober Team. Each has a summary and key insights with the page they come from.
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About the company
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Documents about Broken Mirror Games
Games Media Crisis Deepens, Bloober Hunts Weird Horror Titles, and New York Games Week Soft Launches
This weekly edition of The Game Business newsletter and podcast, published October 1, 2026 by Christopher Dring, covers games media layoffs, Bloober Team's new horror publishing ambitions, and the abrupt launch of New York Games Week, along with a roundup of industry news.
- The games media industry is facing severe contraction, with recent layoffs at Future (Gamesradar/Techradar), Metro, and Popverse following earlier cuts at IGN and Restart, driven by declining search traffic and the rise of AI.
- Bloober Team is expanding its horror portfolio through its 'Broken Mirror' label, which currently has five projects in development, including the licensed title 'Saw: Genesis' and the Switch 2 exclusive 'Onyx: The Dark Grip'.
- New York Games Week is soft-launching on October 4, 2026, as a decentralized event series intended to test a new industry gathering model before a full-scale rollout in 2027.
Games media crisis deepens, Bloober hunts weird horror titles, and New York Games Week launches
The games media landscape is currently undergoing a period of profound instability, marked by widespread layoffs and a fundamental shift in audience acquisition as AI-driven search algorithms disrupt traditional traffic models.
- The games media sector is facing significant instability due to layoffs and AI-driven search algorithms disrupting traditional traffic models, leading to a shift toward niche publications and podcasts.
- Bloober Team is launching the 'Broken Mirror Games' label, led by Tymon Smektała, to expand into a global horror platform by managing two first-party and five second-party titles.
- New York Games Week is debuting as a decentralized event model that utilizes existing city infrastructure and coordinates with New York Comic-Con to replace traditional, rigid trade show formats.
Bloober Team H1 2026 Review and Upcoming Plans
The past six months have been a period of significant investment and intensive production at Bloober Team, our upcoming titles are now moving towards the final stages of production.
