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Cover of eUnited Closed, Only CEO Remains
Article

eUnited Closed, Only CEO Remains

The Encino-based esports organization eUnited has effectively ceased operations, with all staff and competitive players departing by the end of 2022.

  • Esports organization eUnited has effectively ceased operations, with all staff and players released by the end of 2022.
  • Founder and CEO Adam Stein is the sole remaining individual associated with the company, as all other employees, including VP of esports Matthew “Burns” Potthoff, have departed.
  • The organization conducted a series of layoffs starting in late August 2022, with remaining roles left unfilled before the final staff departures in December.
The Esports AdvocateJan 2023
Cover of 4 Qs With Adam Gal-Ed: Use Data to Define and Achieve KPIs for Your Game
Article

4 Qs With Adam Gal-Ed: Use Data to Define and Achieve KPIs for Your Game

The mobile gaming industry has reached a level of maturity where simple innovation is no longer sufficient to guarantee commercial success.

  • Analytics must extend beyond product improvement to encompass company-wide business KPIs, including financial planning, marketing, and CRM-driven retention strategies.
  • The mobile gaming market has matured to a point where simple innovation is no longer sufficient for success; developers must now utilize data to identify and strengthen weaknesses while capitalizing on specific market opportunities.
  • Internal analytics alone are insufficient; developers should leverage external market data to understand broader industry trends and competitive feature sets.
GameRefineryDec 2016