Twitch
Twitch is a livestreaming service for gaming, entertainment, sports, music and other content. It publishes articles aimed at brands, such as one on the business outcomes of advertising in gaming.
Documents
How Gaming Is Delivering Real Business Outcomes for Brands
The presentation demonstrates that gaming has become a strategic channel for brands seeking measurable marketing impact.
- Gaming has transitioned into a performance-marketing channel capable of tracking the full funnel from initial brand awareness to final conversion.
- Overwolf serves as a major advertising hub, reaching over 113 million monthly gamers and ranking as the second-largest U.S. gaming property according to Comscore.
- Global brands including Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, and KFC are actively utilizing gaming platforms to achieve measurable business outcomes.
Reports about Twitch
570 documents by other writers name Twitch in the title or summary.
Top 500 Titles on Twitch 2023
The gaming industry experienced record-breaking engagement in 2023, with the top 500 titles on Twitch generating nearly 15 billion hours of watch time.
- The top 500 Twitch titles generated nearly 15 billion hours of watch time in 2023, with 50% of that total concentrated in just 11 games.
- Grand Theft Auto V was the most-watched title of 2023, accumulating 1.3 billion hours of viewership.
- Fortnite led the industry in creator engagement with 2.8 million unique channels, more than double the count of its nearest competitor.
The Finals Hooks Top CS and VALORANT Streamers
The launch of the tactical shooter The Finals has demonstrated significant traction within the live-streaming ecosystem, particularly among audiences and creators associated with established titles like Counter-Strike and VALORANT.
- Following its December 8, 2023, release, The Finals generated 7.9 million hours watched, a peak of 93,000 concurrent viewers, and an average of 25,000 viewers across all platforms.
- The game maintained strong engagement post-launch, averaging 661,000 hours watched daily and sustaining 26,000 chat mentions on Twitch and Kick in the days following its initial surge.
- Top FPS creators, including Shroud (660,000 hours watched) and Aceu (322,000 hours watched), have driven significant viewership, signaling potential interest in a competitive scene.
GTA VI Looks Great, but Online It’s the Real Topic
While the single-player campaign of Grand Theft Auto VI is expected to drive strong initial sales, the long-term commercial success and industry dominance of the title will depend primarily on the evolution of its online component.
- The long-term commercial success of Grand Theft Auto VI depends on evolving its online component from a session-based arcade model to a persistent, server-based MMO-style environment.
- Rockstar should sunset the current GTA Online version at launch to consolidate the player base into a single, more robust ecosystem.
- To compete with platforms like Roblox and Fortnite, the game must integrate native roleplaying features and expanded support for user-generated content.
Just Chatting Beats Out Netflix’s Heavy Hitters
The live streaming landscape has experienced a significant shift in audience engagement, with interactive categories now outpacing traditional subscription-based entertainment.
- The 'Just Chatting' category on live streaming platforms reached 1.6 billion hours watched in the first half of 2023, significantly outperforming Netflix's top-performing content.
- Netflix's most-watched series in the first half of 2023, 'The Night Agent: Season 1', recorded less than half the hours watched of the 'Just Chatting' category.
- League of Legends was the second most-watched category in the first half of 2023 with 817 million hours watched, driven by major continental esports splits and the Mid-Season Invitational.
Pokémon Twitch Cup 3’s Community
The Pokémon Twitch Cup 3 serves as a primary case study for the influence and engagement potential of creator-led events within the Spanish-speaking streaming community.
- The Pokémon Twitch Cup 3 generated 13.8 million hours watched, with a peak viewership of 234,000 and a sustained average of 61,000 concurrent viewers.
- Creator Illojuan was the event's top performer, maintaining an average of 70,000 viewers throughout the tournament.
- Content related to the event achieved 6.7 million views on YouTube via VODs, demonstrating significant post-event engagement.
Ludwig’s Creator Dodgeball Showdown
The Creator Dodgeball Showdown, hosted by content creator Ludwig, serves as a case study for the efficacy of simulcasting in the modern live-streaming landscape.
- Ludwig’s Creator Dodgeball Showdown achieved a combined Average Minute Audience (AMA) of 96,000 viewers by utilizing a simultaneous broadcast strategy across YouTube and Twitch.
- The event generated 306,000 hours watched on YouTube, peaking at 76,000 concurrent viewers, compared to 180,000 hours watched and 49,000 peak viewers on Twitch.
- Twitch CEO Dan Clancy participated as a member of Team Twitch, signaling strong executive support for the platform's recent policy shift allowing simulcasting.
LEGO X Fortnite: A New Gaming Collaboration
The collaboration between LEGO and Fortnite represents a highly successful marketing integration, demonstrating the efficacy of blending established physical brands with immersive digital gaming environments.
- The LEGO Fortnite launch generated 7.7 million hours watched across Twitch, YouTube Gaming, Kick, and Facebook Gaming within its first four days.
- LEGO became the most-mentioned brand in Twitch chat upon the game's release, reaching 150,000 mentions on day one and 190,000 on day two, significantly outpacing Amazon's daily average of 70,000–80,000 mentions.
- The collaboration achieved over 1 billion impressions for the LEGO brand, demonstrating the high reach of integrating a non-gaming brand into the Fortnite ecosystem.
Allstar.gg Raises $12M USD From Drive Capital
Allstar.gg, a New York-based cloud-focused content creation platform, successfully secured $12 million in a Series A funding round led by the venture capital firm Drive Capital.
- Allstar.gg raised $12 million in a Series A funding round led by Drive Capital, bringing the company's total lifetime funding to $18 million.
- The cloud-based content creation platform currently serves 11.3 million users and has facilitated over 250 million views of shared gameplay clips.
- The company plans to use the new capital to accelerate product development and expand its technology to additional games and developer partnerships.
Call of Duty League Broadcasts Exclusive to YouTube for 2023-2024 Season
The Call of Duty League (CDL) has transitioned to an exclusive broadcast partnership with YouTube for the 2023-2024 season, marking a departure from the multi-platform approach utilized during the previous year.
- The Call of Duty League (CDL) has designated YouTube as the exclusive broadcast partner for the 2023-2024 season, ending the multi-platform distribution model used during the 2022-2023 season.
- All 2023-2024 CDL matches will be broadcast in 4K resolution exclusively on the official YouTube Gaming channel.
- Financial terms of the new media rights agreement between Activision Blizzard and YouTube were not disclosed.
Twitch to Shut Down Operations in South Korea
Twitch, the Amazon-owned live streaming platform, announced its decision to cease all operations in South Korea effective February 27, 2024.
- Twitch will officially shut down its operations in South Korea on February 27, 2024.
- The primary reason for the exit is the prohibitively high cost of network fees, which Twitch CEO Dan Clancy stated are 10 times higher in South Korea than in most other countries.
- Despite attempts to reduce operational costs through a P2P model and capping video quality at 720p, the platform continued to operate at a significant loss.
Fortnite “Big Bang” Shatters Streaming Records: The New Chapter in Digital Entertainment
The "Big Bang" event in Fortnite serves as a landmark case study for the evolving intersection of gaming, live entertainment, and digital platform engagement.
- The Fortnite “Big Bang” event achieved a record-breaking 7.3 million peak concurrent viewers across Twitch, YouTube Gaming, Kick, and Facebook Gaming.
- On December 2, 2023, Twitch recorded its third-highest daily peak viewership of 6.38 million, with Fortnite accounting for over 50% of the platform's total traffic during that period.
- Fortnite dominated streaming platforms over the event weekend, generating 25.5 million hours of watch time and outperforming the 'Just Chatting' category by 6 million hours.
Simulcasting in November on Twitch: Top Creators
The live streaming landscape is undergoing a significant transformation driven by evolving platform policies regarding simulcasting.
- VEGETTA777 led Twitch in new followers during November 2023 with 581K, driven by his strategic decision to simulcast content from his established YouTube audience.
- Mongraal secured the second spot with 573K new followers, largely attributed to the popularity of the Fortnite OG event and his participation in creator-hosted tournaments supported by Epic Games.
- Emerging VTuber CreamTheRabbit gained 549K new followers in November, capitalizing on a combination of CS2 gameplay and new content releases for Teamfight Tactics.