Twitch
Twitch is a livestreaming service for gaming, entertainment, sports, music and other content. It publishes articles aimed at brands, such as one on the business outcomes of advertising in gaming.
Documents
How Gaming Is Delivering Real Business Outcomes for Brands
The presentation demonstrates that gaming has become a strategic channel for brands seeking measurable marketing impact.
- Gaming has transitioned into a performance-marketing channel capable of tracking the full funnel from initial brand awareness to final conversion.
- Overwolf serves as a major advertising hub, reaching over 113 million monthly gamers and ranking as the second-largest U.S. gaming property according to Comscore.
- Global brands including Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, and KFC are actively utilizing gaming platforms to achieve measurable business outcomes.
Reports about Twitch
570 documents by other writers name Twitch in the title or summary.
2023 Brawl Stars Finals: Mobile Esports’ Future
The 2023 Brawl Stars Championship Finals serve as a definitive case study for the rising prominence of mobile gaming within the global esports landscape.
- The 2023 Brawl Stars Championship Finals achieved 2.9 million hours watched, marking a 45% increase from 2021 and a 10% rise over 2022.
- The event reached a peak of 253,000 concurrent viewers and maintained an average of 156,000 viewers, representing growth of 21% and 18% respectively compared to 2021.
- Co-streaming drove significant engagement, with over half of the total viewership generated by user-generated content rather than official broadcasts.
House Flipper 2: How the Sequel Cleaned Up in the Charts
This analysis examines the commercial success of House Flipper 2 following its December 2023 launch, alongside broader trends in game streaming and platform discovery.
- House Flipper 2 achieved profitability within its first 72 hours of release, selling 131,000 units on Steam against a $2 million development budget and $330,000 in advertising spend.
- The title launched with 850,000 wishlists and maintained a low 4% refund rate, demonstrating strong conversion from its pre-release audience.
- Strategic regional pricing adjustments in Poland and China were critical to sales performance, successfully aligning the $40 price point with local purchasing power.
Pokémon Twitch Cup 3: Empowering the Spanish Community
The Pokémon Twitch Cup 3 serves as a primary case study for the efficacy of creator-led events within the Spanish-speaking streaming community.
- The Pokémon Twitch Cup 3 generated 1.7 million hours watched on its first day, marking a nearly 30% increase over the 1.3 million hours recorded on the first day of the 2022 event.
- The tournament saw significant growth in audience metrics, with peak viewership rising by 25% and average viewership increasing by 33% compared to the previous year.
- The event outperformed all other Pokémon-related streaming events held during 2022 and 2023 in terms of first-day hours watched.
Eminem & Fortnite Collab on Live Streaming
The collaboration between Fortnite and Eminem represents a strategic evolution in virtual event planning, shifting from a focus on younger demographics toward a cross-generational model.
- Fortnite is leveraging the Eminem concert on December 2, 2023, as a strategic effort to expand its viewer demographic beyond its traditional younger audience by tapping into millennial nostalgia.
- The announcement of the Eminem collaboration triggered a 335% spike in mentions of the artist on Twitch, demonstrating the immediate impact of nostalgia-driven marketing on live streaming engagement.
- Fortnite’s virtual concert strategy has historically achieved massive scale, with the Travis Scott event reaching a peak of 2.4 million concurrent viewers.
Misfits Partners With Mars Petcare for TEMPTATIONS Campaign
Mars Petcare has entered into a strategic partnership with the Florida-based esports and gaming entertainment company Misfits Gaming Group to promote the TEMPTATIONS cat treat brand.
- Mars Petcare has partnered with Misfits Gaming to promote its TEMPTATIONS cat treat brand, marking a rare instance of a petcare brand entering the esports and gaming space.
- The partnership includes a pilot program featuring playable cat-centric gaming experiences and content from Twitch influencer Ranboo.
- Misfits is integrating the TEMPTATIONS brand into the TubNet Minecraft server through two custom activations: the 'TEMPTATIONS Cat Cafe' and a parkour game called 'Purrsuit'.
Illojuan Conquers The Latin Grammys
The broadcast of the Latin Grammys’ red carpet on Twitch by gaming content creator Illojuan represents a significant shift in entertainment media, demonstrating the growing influence of live streaming platforms in reaching younger, digital-native demographics.
- The Latin Grammys' red carpet broadcast on Twitch, hosted by creator Illojuan, reached a peak of 96,000 concurrent viewers and maintained an average of 70,000 viewers.
- The broadcast achieved a 10% chat engagement rate, with 10,000 unique viewers participating in the conversation.
- The government brand Andalucía sponsored the stream to reach younger demographics, resulting in 1,433 brand mentions, which accounted for 1.3% of all chat activity.
Dota 2 International 2023 Hits New Heights
The Dota 2 International 2023 demonstrated significant resilience and growth in viewership despite a reduction in the tournament’s prize pool to $3 million.
- The Dota 2 International 2023 saw a 31.6% increase in Average Minute Audience (AMA) despite a reduction in the tournament prize pool to $3 million.
- Total hours watched for the event grew by 1.6% compared to previous years, demonstrating sustained audience engagement.
- Co-streaming significantly bolstered viewership, with co-streamer hours watched rising by 35.3% and average co-streamer viewership increasing by 17.6%.
Rubius Mad Cup Ignites Live-Streaming
The Mad Cup, a Fortnite tournament hosted by content creator Rubius, serves as a primary case study for the efficacy of creator-led events in driving live-streaming engagement.
- The Rubius Mad Cup Fortnite tournament achieved a peak viewership of 632,000, an average viewership of 510,000, and over 2.1 million total hours watched.
- Between November 6th and 12th, 2023, Fortnite accounted for 25% of all streamed channels across Twitch, YouTube Live, Kick, and Facebook Gaming.
- The event featured 100 streamers and a €50,000 prize pool, leveraging the nostalgia of Fortnite’s original map to drive engagement.
Mak’Gora Event Boosts World of Warcraft Viewership 50%
The OTK and Starforge Systems Hardcore Mak’Gora event, held in October 2023, served as a significant catalyst for World of Warcraft’s performance in the live-streaming sector.
- The OTK/Starforge Hardcore Mak’Gora event drove a 50% increase in World of Warcraft’s weekly viewership, helping the game reach the 7th spot in total streaming hours for the week of October 31, 2023.
- The Mak’Gora event accounted for 25% of World of Warcraft’s total live-streaming viewership during the week of the finals.
- The event reached a peak of 282,000 concurrent viewers, which represented 80% of the game’s total peak viewership for that week.
INSIGHT Partners With Shikenso Analytics
The German influencer and content creator marketing agency INSIGHT has entered into a strategic partnership with Shikenso Analytics, a firm specializing in sponsorship and marketing data for the gaming and esports sectors.
- German influencer and content marketing agency INSIGHT has entered a partnership with Shikenso Analytics to evaluate the performance of its marketing and sponsorship campaigns.
- INSIGHT will utilize Shikenso’s AI-powered tools to track brand exposure and audience engagement across live streams, video content, and social media platforms.
- The analytics tools will specifically monitor brand mentions in live-stream chats and visual brand presence within video and stream content.
Kai Cenat Sees 3.8 Million Unique Viewers During Jail Stream
The live-streaming event featuring creator Kai Cenat, which involved a seven-day simulated prison broadcast from October 27 to November 3, 2023, serves as a case study for high-engagement content strategies in the modern digital landscape.
- KaiCenat’s 7-day simulated prison stream generated 12.8 million hours watched, outperforming the next most-watched channel by 2.14 times.
- The event attracted 3.8 million unique registered viewers, representing a 144% increase over the next most-watched creator during the period of October 27th to November 3rd, 2023.
- The stream achieved a peak viewership of 231,000 within 20 minutes of launch, driven by pre-stream promotional content.
The October Follower Surge: Analyzing Twitch’s Top 10 Creators
The October follower surge on Twitch highlights the diverse content strategies driving audience growth on the platform.
- Creator xCry led Twitch in October with 822,000 new followers, primarily driven by 'Just Chatting' content focused on internet news and trends.
- KaiCenat secured the second position with 510,000 new followers, largely attributed to a high-engagement, 7-day 'jail simulation' broadcast.
- Jynxzi ranked third with 226,000 new followers by leveraging competitive Rainbow Six Siege gameplay and participation in professional tournaments.