Twitch
Twitch is a livestreaming service for gaming, entertainment, sports, music and other content. It publishes articles aimed at brands, such as one on the business outcomes of advertising in gaming.
Documents
How Gaming Is Delivering Real Business Outcomes for Brands
The presentation demonstrates that gaming has become a strategic channel for brands seeking measurable marketing impact.
- Gaming has transitioned into a performance-marketing channel capable of tracking the full funnel from initial brand awareness to final conversion.
- Overwolf serves as a major advertising hub, reaching over 113 million monthly gamers and ranking as the second-largest U.S. gaming property according to Comscore.
- Global brands including Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, and KFC are actively utilizing gaming platforms to achieve measurable business outcomes.
Reports about Twitch
569 documents by other writers name Twitch in the title or summary.
Top 10 Vtubers for February 2024
The streaming landscape continues to be significantly influenced by virtual creators, as evidenced by the performance metrics of the top 10 Vtubers during February 2024.
- Hololive dominates the Vtuber market, accounting for 7 of the top 10 creators in February.
- Sakura Miko (Hololive) led the top 10 with the highest average minute viewership (AMA) of 27.9K.
- Kuzuha Channel recorded the highest total hours watched in February with 3.7M hours across 155 hours of streaming.
Türkiye Considers Bans on Twitch and Kick
The Turkish Information and Communications Technology Authority (BTK) recently enforced temporary bans on streaming platforms Twitch and Kick, citing concerns over the promotion of gambling to the nation's youth.
- In February 2024, the Turkish Information and Communications Technology Authority (BTK) temporarily banned both Kick and Twitch to curb youth gambling, with Kick blocked on February 22 and Twitch on February 24.
- Kick successfully negotiated a faster return by restricting gambling-related content, reducing its gambling-related viewership from 33.3% in December 2023 to 3.7% in February 2024.
- Twitch remained under the ban for five days, returning on February 29, and continues to see gambling content account for approximately 18.7% of its total viewership in the region.
Exploring New Viral Hit on Steam: Supermarket Simulator
Supermarket Simulator, an Early Access title developed by the Turkish studio Nokta Games, has emerged as a significant viral success on Steam in early 2024.
- Supermarket Simulator reached a peak of 38,056 concurrent players by early March 2024, making it the 11th largest Steam launch of the year.
- The game achieved significant commercial success, ranking as the 12th highest-grossing title on Steam for the week of February 27, 2024.
- Streaming visibility was a primary growth driver, with the game accumulating over 4.2 million hours watched on Twitch and peaking at 141,000 concurrent viewers.
Top 10 Female Streamers for February 2024
The February 2024 analysis of top female streamers highlights the significant influence and diverse content strategies employed by leading creators within the global live-streaming industry.
- QTCinderella led all female streamers in February with a peak viewership of 294K, driven by her role as founder of The Streamer Awards.
- Kyootbot generated 577K hours watched in February by utilizing an e-date format that captures demand for unpredictable social content following the closure of platforms like Omegle.
- Emiru maintained a strong performance with a 21K average minute viewership (AMA) through a mix of League of Legends, cosplay, and variety gaming content.
South Korea’s Next Platform: Chzzk or AfreecaTV?
The South Korean live-streaming market is undergoing a significant transition following Twitch’s decision to exit the region in February 2024 due to high operating costs.
- Following Twitch's exit from South Korea on February 27, 2024, its Korean-speaking audience viewership dropped from 152K average minutes watched (AMA) at the time of the announcement to 42K by the week of the shutdown.
- AfreecaTV and Chzzk have emerged as the primary successors, with each platform capturing approximately one-third of the total Korean-speaking streaming channels as of December 19, 2023.
- AfreecaTV currently leads in viewer retention, boasting 138K AMA—more than double the combined AMA of Twitch and Chzzk as of late December 2023.
2023 Yearly Live Streaming Trends Report
The global live streaming market entered a period of stabilization in 2023, reaching 38.3 billion hours watched with the lowest volatility recorded since 2020.
- The global live streaming market stabilized at 38.3 billion hours watched in 2023, characterized by Twitch's 4.9% decline and YouTube Gaming's 11% growth.
- Kick emerged as the third-largest Western streaming platform within its first year, hosting nearly one million unique channels and displacing Facebook.
- Esports viewership grew 9% year-over-year to 2.5 billion hours, with co-streaming now driving nearly 30% of total esports consumption.
The Games We Watched: Lurkit’s Top 500 Streaming Report Q1 2024
The global game streaming market experienced a 10% year-over-year growth in the first quarter of 2024, with the top 500 titles on Twitch generating 3.8 billion hours of watch time.
- The global game streaming market grew 10% year-over-year in Q1 2024, with the top 500 titles on Twitch generating 3.8 billion hours of watch time.
- Market dominance by the top ten developers is softening, with their collective market share dropping from 63% to 59% compared to the previous year.
- Grand Theft Auto V and League of Legends remain the market leaders, recording 479 million and 379 million hours watched respectively.
Live-Streaming Trends Report: Q1 2024
The live-streaming industry experienced a significant resurgence in the first quarter of 2024, with global viewership reaching 8.2 billion hours watched.
- Global live-streaming viewership reached 8.2 billion hours in Q1 2024, marking a 10% year-over-year increase and the first Q1 growth since 2021.
- Twitch maintains a 69% market share, though its dominance is being challenged by YouTube Gaming, Kick, and Steam, the latter of which doubled its hours watched this quarter.
- Twitch’s exit from South Korea triggered a successful migration of viewers to local platforms, specifically AfreecaTV and the rapidly growing Chzzk.
Elden Ring DLC Hypes Players and Streamers
The release of the trailer for the Elden Ring expansion, Shadow of the Erdtree, serves as a primary catalyst for a significant resurgence in viewer interest and streaming engagement for the base game.
- The release of the 'Shadow of the Erdtree' trailer on February 21, 2024, triggered a 287% increase in Elden Ring's streaming hours watched over one week, despite only a 40% rise in total airtime.
- Following the trailer, Elden Ring surged 22 spots to become the 13th most-watched game across Twitch, YouTube, and Kick, accumulating 4.5 million hours watched between February 21 and February 26.
- Elden Ring remains FromSoftware’s most successful title in the streaming space, having generated 203 million hours watched in its first 30 days, which is nearly 15 times the viewership of Armored Core VI: Fires of Rubicon during its own launch window.
Capcom Offers $1M Grand Prize for Capcom Pro Tour 2024
Capcom has announced a $1 million grand prize for the winner of the Capcom Cup XI, the championship tournament for the 2024 Capcom Pro Tour.
- Capcom will award a $1 million grand prize to the winner of the Capcom Cup XI championship, the final event of the 2024 Capcom Pro Tour.
- The Capcom Pro Tour features competitive tournaments for the Street Fighter series, with the 2024 circuit continuing to focus on Street Fighter 6.
- The previous season, Capcom Cup X, featured a total prize pool exceeding $2 million and attracted over 190,000 concurrent viewers on YouTube and Twitch.
AdinRoss and Playboi Carti on Kick
The February 5, 2024, collaboration between streamer Adin Ross and rapper Playboi Carti on the Kick platform serves as a primary case study for the efficacy of high-profile celebrity partnerships in live streaming.
- AdinRoss's February 5, 2024, stream featuring Playboi Carti captured 64% of Kick's total average minute audience (AMA) for the day, reaching 349,000 average viewers.
- The event peaked at 485,000 concurrent viewers, marking the 4th highest peak viewership for a stream on Kick since the platform began tracking data on March 25, 2023.
- Kick sponsored the appearance with a reported $2 million payment and a Ferrari for Playboi Carti, who appeared on the stream for less than 10 minutes.
SteelSeries Partners With CAPCOM CUP X
SteelSeries has secured a partnership with Capcom to serve as the official headset provider for CAPCOM CUP X, the concluding event of the 2023 Capcom Pro Tour.
- SteelSeries has been named the official headset partner for CAPCOM CUP X, the final event of the 2023 Capcom Pro Tour featuring Street Fighter 6.
- The winner of the CAPCOM CUP X Grand Finals, scheduled for February 25, will receive a $1 million USD grand prize.
- All 48 competitors participating in the tournament will use the SteelSeries Arctis Nova Pro headset during the event.