Twitch
Twitch is a livestreaming service for gaming, entertainment, sports, music and other content. It publishes articles aimed at brands, such as one on the business outcomes of advertising in gaming.
Documents
How Gaming Is Delivering Real Business Outcomes for Brands
The presentation demonstrates that gaming has become a strategic channel for brands seeking measurable marketing impact.
- Gaming has transitioned into a performance-marketing channel capable of tracking the full funnel from initial brand awareness to final conversion.
- Overwolf serves as a major advertising hub, reaching over 113 million monthly gamers and ranking as the second-largest U.S. gaming property according to Comscore.
- Global brands including Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, and KFC are actively utilizing gaming platforms to achieve measurable business outcomes.
Reports about Twitch
569 documents by other writers name Twitch in the title or summary.
Team Liquid Partners With Shikenso Analytics
Team Liquid has entered into a strategic partnership with Shikenso Analytics, a Germany-based firm specializing in marketing and sponsorship data solutions for the gaming and esports sectors.
- Team Liquid has entered a strategic partnership with the German marketing analytics firm Shikenso Analytics to optimize its sponsorship and partnership strategies.
- The organization will utilize Shikenso’s AI-driven data tools to monitor performance metrics across its various social and streaming channels.
- Team Liquid intends to integrate Shikenso’s analytics into its internal processes, ranging from initial partnership pitches to final campaign reporting.
Tekken 8 Holds 49% of all Fighting Game Viewership
The release of Tekken 8 has significantly impacted the fighting game genre, establishing a dominant presence in live-streaming viewership shortly after its January 2024 launch.
- Tekken 8 captured 49% of all fighting game viewership during its first 11 days of release, accumulating 11 million hours watched across major streaming platforms.
- Within its first 6 days, the game generated over 7 million hours watched, peaking at 182,000 concurrent viewers with an average of 49,000 viewers.
- Twitch dominates the game's viewership distribution with 87% of total hours watched, followed by YouTube Gaming at 12% and Kick at 1%.
Overwolf, Twitch & Roblox Surge to Top Tier of Comscore’s Gaming Media Platforms
A December 2023 report from Comscore identifies Overwolf as a rapidly scaling leader in the gaming media landscape, positioning the platform alongside major industry entities such as Twitch, Roblox, Epic Games, and Activision Blizzard.
- Overwolf experienced a 21% increase in unique visitors between November and December 2023, reaching 19.6 million users and securing a top-tier position alongside industry leaders like Twitch, Roblox, Epic Games, and Activision Blizzard.
- Overwolf’s audience over-indexes on high-income households earning $100K+, providing advertisers with a demographic profile that is often overlooked in traditional gaming media planning.
- The platform serves over 44 million monthly users by integrating in-game desktop apps into major titles such as Minecraft, Fortnite, League of Legends, and World of Warcraft.
Enshrouded Shines Despite Palworld Success
The survival RPG Enshrouded has achieved significant market success following its January 2024 early access launch, demonstrating strong resilience despite competing for attention with the viral hit Palworld.
- Enshrouded achieved over one million copies sold on Steam within its first week of early access following its January 24, 2024, launch.
- The game reached a peak of 358,000 concurrent viewers and 12.6 million total hours watched across live-streaming platforms shortly after release.
- Six days post-launch, Enshrouded became the 6th most-watched game globally across Twitch, YouTube, Kick, and Steam, outperforming titles like Valorant and Minecraft.
Palworld Success Reaches New Heights
The rapid rise of the video game Palworld serves as a case study in modern viral success, driven by a unique blend of survival and action-adventure mechanics.
- Palworld achieved significant live-streaming success, reaching 63 million hours watched with an average of 268,000 viewers and a peak of 545,000 viewers within its first 10 days of Early Access.
- The game consistently ranked among the top three titles by hours watched across Twitch, YouTube, Kick, and Steam, outperforming major titles like Fortnite, Counter-Strike, and EA Sports FC 24.
- Japan serves as the epicenter of the game's popularity, accounting for 70% of top creators and three-quarters of all YouTube viewership for the title.
Lexus Named Presenting Sponsor of Ultimate Madden Bowl
Electronic Arts and the National Football League have entered into a partnership naming Lexus as the presenting sponsor of the Ultimate Madden Bowl.
- Lexus has been named the presenting sponsor of the Ultimate Madden Bowl, a key competition within Electronic Arts' Madden NFL 24 Championship Series.
- The sponsorship includes virtual naming rights to the 'Lexus Stadium' within the Madden NFL 24 Ultimate Team game mode.
- The 2024 Lexus GX vehicle will be featured on-site at the tournament's finale in Las Vegas.
BLEED Esports Partners With Kick
Singapore-based organization BLEED Esports has entered into a strategic partnership with the live streaming platform Kick.
- Singapore-based esports organization BLEED Esports has entered into a partnership with the live streaming platform Kick.
- Under the agreement, Kick becomes the official streaming partner for BLEED, with branding to be featured on team jerseys and social media channels.
- Financial terms and the duration of the partnership were not disclosed by either party.
Live-Streaming Awesome Games Done Quick 2024
Awesome Games Done Quick (AGDQ) 2024, held from January 14th to 21st, demonstrated the significant intersection of competitive gaming, community engagement, and large-scale philanthropy.
- Awesome Games Done Quick (AGDQ) 2024 raised over $2.5 million for the Prevent Cancer Foundation during its January 14–21 run.
- The event generated 9.2 million hours watched, making it the top-performing channel across Twitch, YouTube Gaming, and Kick during that period.
- AGDQ 2024 outperformed the second-ranked channel, Gaules, by nearly 200% in total hours watched.
Streams Charts Launches MIRAI
Streams Charts, a prominent live-streaming viewership analytics platform, has expanded its business operations by launching a global influencer marketing and advertising division named MIRAI.
- Streams Charts has launched a new global influencer marketing and advertising division called MIRAI to provide end-to-end campaign management and data-driven brand consulting.
- MIRAI utilizes AI-driven analytics to offer services including creator partner program development, talent recruitment, and market insights for brands.
- The new division aims to improve influencer marketing effectiveness by bridging the gap between brands and streamer communities through sustainable, data-backed deals.
Twitch Shutdown in South Korea
The impending shutdown of Twitch in South Korea, driven by prohibitive network costs and regulatory hurdles, has triggered a significant migration of creators and viewers to alternative streaming platforms.
- Twitch is shutting down its South Korean operations in February 2024 due to high network costs and regulatory challenges.
- Following the shutdown announcement, Twitch experienced a 15.44% decline in average minutes watched (AMA) and a 12.84% drop in unique Korean-speaking channels between November 2023 and January 2024.
- AfreecaTV has emerged as the primary beneficiary, recording a 14.24% increase in AMA and a 6.90% growth in unique channels during the same period.
Prince of Persia: The Lost Crown & Nostalgia
The resurgence of the Prince of Persia franchise through the release of The Lost Crown serves as a primary case study for the strategic use of nostalgia in modern game development.
- Ubisoft’s 'Prince of Persia: The Lost Crown' demo achieved nearly 2 million hours watched on live-streaming platforms within its first six days of availability.
- The title secured the #2 position in the platformer genre by hours watched, trailing only 'Subway Surfers'.
- Top streamer Alanzoka significantly contributed to the game's visibility, accounting for 147,000 hours watched during the initial six-day period.
After 25 Years, Age of Empires II Still Rules
Age of Empires II maintains a robust and growing competitive presence twenty-five years after its initial 1999 release.
- Age of Empires II has maintained a growing competitive scene, with participation and engagement increasing by 10% to 20% over the past year despite broader industry declines.
- Microsoft’s strategy of integrating community-developed improvements and hiring community talent has resulted in five expansion packs since 2019 and consistent growth in active player counts.
- The Nili’s Apartment Cup V tournament demonstrated the game's commercial viability by drawing over 30,000 concurrent Twitch viewers and offering a prize pool exceeding $60,000.