Elden Ring DLC Hypes Players and Streamers

Key insights

6 takeaways

01
The release of the 'Shadow of the Erdtree' trailer on February 21, 2024, triggered a 287% increase in Elden Ring's streaming hours watched over one week, despite only a 40% rise in total airtime.
02
Following the trailer, Elden Ring surged 22 spots to become the 13th most-watched game across Twitch, YouTube, and Kick, accumulating 4.5 million hours watched between February 21 and February 26.
03
Elden Ring remains FromSoftware’s most successful title in the streaming space, having generated 203 million hours watched in its first 30 days, which is nearly 15 times the viewership of Armored Core VI: Fires of Rubicon during its own launch window.
04
The trailer's impact was immediate, with Twitch chat mentions of 'Erdtree' increasing by 863% on the day of the release compared to the previous day.
05
Streamers zackrawrr (Asmongold) and HasanAbi were the primary drivers of coverage for the DLC announcement, significantly outpacing other creators in viewership.
06
The game's strong performance following the trailer suggests it is positioned to reach the top three most-watched games on streaming platforms upon the full DLC release on June 21, 2024.

Summary

The release of the trailer for the Elden Ring expansion, Shadow of the Erdtree, serves as a primary catalyst for a significant resurgence in viewer interest and streaming engagement for the base game. By analyzing data from Twitch, YouTube, and Kick between February 14 and February 26, 2024, the findings demonstrate that high-quality promotional content effectively reinvigorates legacy titles, positioning them as competitive forces within the live-streaming landscape even years after their initial launch.

The trailer’s impact was immediate and substantial, driving a 287% increase in hours watched across major platforms within one week, despite only a 40% rise in total airtime. This disparity indicates that the trailer successfully attracted a broader audience of casual fans and onlookers rather than relying solely on increased streamer activity. Consequently, Elden Ring climbed 22 spots to reach the top 20 most-watched games on streaming platforms, accumulating 4.5 million hours watched in just five days. Twitch chat activity reflected this heightened engagement, with mentions of the expansion’s title surging by 863% on the day of the trailer's release.

Elden Ring remains the most successful FromSoftware title in the streaming arena, significantly outperforming other entries such as Armored Core VI and Sekiro: Shadows Die Twice. The game’s enduring popularity is attributed to its open-world design, deep lore, and epic scope, which continue to sustain viewer interest long after release. Given the performance of the trailer, projections suggest that the full release of the expansion in June 2024 will likely propel the title into the top three most-watched games, further cementing its status as a powerhouse for content creators and publishers alike.