Twitch
Twitch is a livestreaming service for gaming, entertainment, sports, music and other content. It publishes articles aimed at brands, such as one on the business outcomes of advertising in gaming.
Documents
How Gaming Is Delivering Real Business Outcomes for Brands
The presentation demonstrates that gaming has become a strategic channel for brands seeking measurable marketing impact.
- Gaming has transitioned into a performance-marketing channel capable of tracking the full funnel from initial brand awareness to final conversion.
- Overwolf serves as a major advertising hub, reaching over 113 million monthly gamers and ranking as the second-largest U.S. gaming property according to Comscore.
- Global brands including Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, and KFC are actively utilizing gaming platforms to achieve measurable business outcomes.
Reports about Twitch
567 documents by other writers name Twitch in the title or summary.
Unlocking AAA Game Success: Marketing Strategies That Made Hogwarts Legacy and Diablo IV Bestsellers
Effective marketing strategies were a primary driver behind the success of the highest-grossing PC and console games of 2023.
- Hogwarts Legacy achieved 22 million copies sold by the end of 2023 by strategically launching on PS5, Xbox Series X, and PC during the first quarter, a period with minimal AAA competition.
- Hogwarts Legacy utilized a three-phase marketing strategy consisting of pre-order campaigns, a primary launch, and subsequent secondary platform releases for PS4 and Nintendo Switch.
- Diablo IV successfully utilized platform-specific creative, employing gameplay footage with trending music for TikTok’s younger demographic while using visually striking live-action creative for YouTube.
Cult of the Twitch: How 'Cult of the Lamb' Used Twitch Integration to Reach a Massive Audience
Cult of the Lamb serves as a definitive case study in leveraging Twitch integration to transform passive viewership into a collaborative, high-engagement experience.
- Cult of the Lamb’s Twitch integration drove significant engagement, resulting in 14 million unique interactors and over 400,000 viewer-created followers within the first month of launch.
- The integration helped sustain game viewership long after the initial launch hype, with approximately 90% of streamers continuing to utilize the Twitch features.
- Development of the integration was split into two phases: three months for the back-end infrastructure and one month for the in-game implementation, which was completed in parallel with console certification.
Top 10 VTubers for May 2024
The May 2024 VTuber landscape experienced a notable rise in overall viewership, driven by high-profile concert events and strategic collaborations.
- Usada Pekora maintained the top position among VTubers in May 2024 with an average minute viewership (AMA) of 35K, followed by Sakura Miko at 29K and Minato Aqua at 21K.
- The top five VTubers remained unchanged from the previous month, despite increased competition and high airtime from challengers.
- Korean VTubers Gosegu and Ine entered the top 10 rankings following the migration of the ISEGYE IDOL group to AfreecaTV after Twitch's shutdown in South Korea.
Top 10 Female Streamers for May 2024
The May 2024 analysis of top female streamers identifies a general decline in viewership across the sector, attributed primarily to a lack of major industry events and collaborative opportunities.
- Emiru maintained the #1 spot among female streamers in May 2024 with an average minute viewership (AMA) of 16K, supported by a strategic partnership with the Rust Twitch Drops campaign.
- Alondrissa became the top Spanish-speaking female streamer with an AMA of nearly 16K, while rivers_gg followed closely at 15K, the latter boosted by her participation in the Kings World Cup.
- Valkyrae remained the leading female streamer on YouTube with an AMA of 11K, driven primarily by her consistent GTA V roleplay content.
Top 10 Live Streamers for May 2024
The May 2024 live-streaming landscape was defined by a significant surge in competitive, event-driven content.
- Kai Cenat reached the number one spot on the May 2024 leaderboard with an average minute viewership (AMA) of 91K, driven by a 100-hour Elden Ring marathon stream.
- The Kings World Cup significantly boosted the viewership of several top streamers, including SXB (62K AMA), Ibai (51.5K AMA), AmineMaTue (48K AMA), and WestCOL (45K AMA).
- Caedrel secured the second position with 64K AMA, largely due to his extensive commentary coverage of the League of Legends Mid-Season Invitational 2024.
Esports Charts Partners With Krafton
The South Korean game publisher Krafton has entered into a strategic partnership with the data analytics platform Esports Charts.
- Krafton, the publisher of PUBG and PUBG Mobile, has entered into a partnership with the analytics platform Esports Charts.
- Krafton will utilize the Esports Charts 'Event Dashboard' to monitor tournament performance and viewership metrics.
- The dashboard provides Krafton with access to historical event data and real-time coverage of upcoming tournaments.
Top Games in Live Streaming: May 2024
The live streaming industry experienced modest growth in May 2024, with total viewership across the top 100 games increasing by 3.5%, or approximately 50 million hours watched compared to April.
- Total viewership across the top 100 streamed games grew by 3.5% in May 2024, representing an increase of 50 million hours watched compared to April.
- Minecraft viewership surged 172.6% to 76.8 million hours, securing the #4 spot due to 15th-anniversary community events and challenges.
- Diablo 4 experienced a 500% viewership increase to 11 million hours, driven by a Steam price promotion and the release of the 'Loot Reborn' Season 4 update.
The Kings World Cup Premiere: Football on Live Streaming
The Kings World Cup, a global 7-a-side football tournament, represents a significant evolution in sports entertainment by successfully merging traditional athletic competition with the interactive nature of live streaming.
- The Kings World Cup debut on May 26, 2024, generated 5.6 million hours watched and reached a peak viewership of 1.2 million.
- Individual creator channels significantly outperformed official tournament broadcasts, with streamer SHoNGxBoNG (SXB) recording 991,000 hours watched in just 2.5 hours, compared to 423,000 hours on the official Kings League Twitch channel.
- The tournament's 'Redemption Round' held on May 25, 2024, served as a successful lead-in event, contributing an additional 1.7 million hours watched.
Rust Beats Out GTA V with May Twitch Drops Campaign
The May 2024 Twitch Drops campaign for the survival game Rust demonstrates the efficacy of targeted influencer partnerships in driving live-streaming engagement.
- Facepunch Studios' May 2024 Twitch Drops campaign for Rust generated 17.8 million hours watched over a one-week period.
- On May 25, 2024, Rust became the most-watched game on Twitch, surpassing GTA V, with a peak of 264,000 concurrent viewers.
- The campaign's success was driven by a highly targeted strategy involving only 10,000 channels, focusing on top-tier streamers to maximize engagement.
Live Streaming Trends Reports (Q2'24)
Live streaming viewership reached 8.5 billion hours in the second quarter of 2024, marking a 10% year-over-year increase and the industry's first significant growth surge since the post-pandemic decline.
- Live streaming viewership reached 8.5 billion hours in Q2 2024, representing a 10% year-over-year increase and the first significant growth surge since the post-pandemic decline.
- Twitch’s market share of hours watched dropped from 70% in Q2 2023 to 60% in Q2 2024, while YouTube Gaming grew its share to 23.4%.
- The streaming ecosystem is becoming less centralized, with the top 5% of streamers now holding 86% of the market share, down from 98% in 2019.
Complexity Reveals 2024 Dates for PrizePicks NA Revival Series
Complexity Gaming has announced the official schedule for the 2024 PrizePicks NA Revival Series, a competitive Counter-Strike 2 tournament circuit designed to bolster the North American esports ecosystem.
- Complexity Gaming, in partnership with Mythic League and PrizePicks, has launched the PrizePicks NA Revival Series, a 12-month competitive Counter-Strike 2 tournament circuit for North American players.
- The series features a total prize pool of $60,000, with each of the 12 monthly tournaments offering a $5,000 prize pool.
- The 2024 tournament schedule begins on July 19 and includes monthly events through December: July 19–21, Aug. 23–25, Sept. 20–22, Oct. 25–27, Nov. 15–17, and Dec. 13–15.
SOOP: AfreecaTV’s New Live-Streaming Platform Fully Explained
AfreecaTV is rebranding as SOOP, a new live-streaming platform launching in June 2024.
- AfreecaTV is rebranding to a new platform called SOOP, which is scheduled to launch on June 5, 2024, and will eventually replace the existing AfreecaTV service.
- The platform pivot is a strategic response to the shutdown of Twitch in Korea and increased competition from the Naver-backed streaming platform Chzzk.
- SOOP aims to expand its international reach by introducing real-time translation services for English, Thai, and Chinese audiences starting in late June 2024.