Twitch
Twitch is a livestreaming service for gaming, entertainment, sports, music and other content. It publishes articles aimed at brands, such as one on the business outcomes of advertising in gaming.
Documents
How Gaming Is Delivering Real Business Outcomes for Brands
The presentation demonstrates that gaming has become a strategic channel for brands seeking measurable marketing impact.
- Gaming has transitioned into a performance-marketing channel capable of tracking the full funnel from initial brand awareness to final conversion.
- Overwolf serves as a major advertising hub, reaching over 113 million monthly gamers and ranking as the second-largest U.S. gaming property according to Comscore.
- Global brands including Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, and KFC are actively utilizing gaming platforms to achieve measurable business outcomes.
Reports about Twitch
566 documents by other writers name Twitch in the title or summary.
ElSpreen’s 24 Hour Cinema Stream Backed by Disney+
The recent 24-hour cinema marathon hosted by Argentine streamer ElSpreen, sponsored by Disney+, serves as a case study for the evolving landscape of long-form live-streaming content.
- Streamer ElSpreen’s 24-hour Disney+ cinema watch party generated 536,000 hours watched with an average concurrent viewership of approximately 22,000.
- The event attracted 233,000 unique viewers, but only 20% engaged via chat, suggesting that passive watch-party formats result in lower audience interaction compared to traditional streams.
- The cinema stream significantly underperformed compared to ElSpreen’s previous 24-hour 'Obelisk' stunt, which reached 2 million hours watched and a peak of 160,000 concurrent viewers.
Top 10 Female Streamers for June 2024
The streaming landscape for June 2024 saw a slight decline in overall viewership among top female creators, a trend attributed to a relative scarcity of major industry events and collaborative opportunities.
- Emiru maintained the #1 spot among female streamers in June 2024 with an average minute viewership (AMA) of 17.5K, a 1.5K increase from May.
- Spanish-speaking streamers dominated the leaderboard, occupying four of the top ten spots, driven by high-energy IRL content and participation in Twitch Drops campaigns.
- Participation in the 'Rust' Bellum Twitch Drops event significantly boosted viewership for multiple top creators, including rivers_gg, CrystalMolly, and aroyitt.
Supervive’s Alpha Play Test: A Promising Beginning
Supervive, a squad-based hero battle royale developed by Theorycraft Games, demonstrated significant market potential during its initial Alpha Play Test.
- Theorycraft Games' new squad-based hero battle royale, Supervive, generated 714,000 hours watched during its initial alpha play test weekend.
- The game achieved a peak viewership of 43,000 concurrent viewers during the play test, despite having only 13,000 hours of total airtime.
- Strategic influencer marketing played a significant role in the launch, with high-profile streamers like xQc contributing 56,000 hours watched during the first weekend.
Top 10 Live Streamers for June 2024
The June 2024 live streaming landscape was defined by a transition away from the Kings World Cup, with top creators leveraging celebrity collaborations, IRL content, and marathon gaming sessions to maintain audience engagement.
- Kai Cenat led all streamers in June 2024 with an average minute viewership (AMA) of 120K, a 32% increase driven by his Elden Ring DLC marathon and a high-profile collaboration with Kevin Hart.
- IShowSpeed secured the second spot with 79K AMA, leveraging IRL travel content and appearances at the UEFA European Championship to become the only YouTube Gaming creator in the top 10.
- The top 10 list saw a shift toward IRL and variety content as the post-Kings World Cup period led to a general decline in viewership across the sector.
The Distribution of Subscribers Among Twitch Streamers
The distribution of subscribers on Twitch is characterized by a significant concentration of influence among a small minority of creators.
- Celebrity streamers with more than 100 average viewers represent only 6% of all Twitch channels but command 58.6% of the platform's total subscribers.
- Mid-sized channels, defined as having 11 to 100 average viewers, make up 33% of the total channel count and hold 37% of all subscribers.
- Small channels with fewer than 10 average viewers account for 61% of all Twitch channels but generate only 4.4% of total subscribers.
Jinnytty’s Global Appeal: Touring the World with IRL Streams
The career of South Korean Twitch streamer Jinnytty (Yoo Yoon-jin) serves as a case study in the evolution of IRL (in real life) streaming, highlighting the transition from niche gaming content to global travel-based entertainment.
- Jinnytty currently ranks as the #15 most-watched IRL streamer across all genders for 2024.
- Her 'Waddlethon' event in May 2023 generated her highest monthly viewership to date, reaching 3.6 million hours watched.
- A 5-year anniversary subathon in Europe during July 2022 served as a major career milestone, accumulating 2.5 million hours watched.
Counter-Strike’s 25th Anniversary: A Live-Streaming Review
Counter-Strike has maintained a dominant and consistent presence in the live-streaming landscape over the past eight years, with total quarterly viewership more than doubling from 81 million hours in 2016 to 197 million hours by 2024.
- Counter-Strike viewership has more than doubled over the last eight years, growing from 81 million hours watched per quarter in 2016 to 197 million hours in recent periods.
- The release of the Counter-Strike 2 beta on March 22, 2023, generated a significant viewership spike, adding 60 million hours watched compared to the previous quarter and peaking at 930,000 concurrent viewers.
- Esports events are a primary driver of engagement, with the 2021 PGL Major Stockholm holding the record for the most-viewed event at 63.7 million hours watched and a 2.5 million peak viewership.
Dr Disrespect Pushed Out of Midnight Society
Popular YouTube streamer Herschel “Guy” Beahm IV—better known as Dr Disrespect—has been dropped from the company he helped found, Midnight Society, and longtime sponsor Turtle Beach appears to be removing any reference to the popular streamer, following multiple reports that he allegedly had sexualized conversations with an…
- Midnight Society has officially terminated its relationship with co-founder Herschel “Guy” Beahm IV, known as Dr Disrespect, following allegations of inappropriate sexualized messaging with a minor.
- The studio stated that it made the decision to act after becoming aware of the allegations on June 21, 2024, citing a need to uphold the standards of its 55 employees and community.
- Studio Head Robert Bowling confirmed the termination, stating that the decision was based on the fact that Beahm engaged in inappropriate messaging with a minor.
Amouranth Buys Into Wildcard Gaming
In June 2024, prominent content creator Kaitlyn Siragusa, widely known as Amouranth, acquired an ownership stake in the Houston-based esports organization Wildcard Gaming.
- Content creator Kaitlyn 'Amouranth' Siragusa has acquired an ownership stake in the Houston-based esports organization Wildcard Gaming for an undisclosed amount.
- Amouranth holds an equal share of ownership alongside the existing partners and will serve as an active decision-maker rather than a figurehead.
- Her operational role includes promoting the organization’s milestones, participating in watch parties for major events, and attending team meet-and-greets, though she will not be involved in player personnel decisions.
GRID Reveals Champions of Champions Dota 2 Circuit
GRID Esports has announced the launch of the Champions of Champions Tour (CCT) Dota 2 Circuit, marking the expansion of its proprietary tournament brand into the Dota 2 ecosystem.
- GRID Esports is launching the Champions of Champions Tour (CCT) Dota 2 circuit, featuring a total prize pool of $400,000 USD for its inaugural season.
- The CCT Dota 2 Season 1 will consist of eight online tournaments, each offering a $50,000 prize pool and featuring 12 invited teams.
- The circuit is scheduled to run from June 24 to July 3, with matches broadcast live on twitch.tv/cct_dota.
SOOP: First Week in Live Streaming Review
The launch of SOOP, a South Korean live-streaming platform developed by AfreecaTV, represents a strategic rebranding effort aimed at capturing the local market following the exit of Twitch.
- SOOP, the rebranded successor to AfreecaTV, launched on June 5, 2024, to compete for the South Korean market following Twitch's exit.
- In its first week, SOOP recorded 24 million hours watched and a peak viewership of 394,000, ranking as the fourth most-watched live-streaming platform globally.
- SOOP outperformed its primary local competitor, Chzzk, which generated 14.5 million hours watched during the same period.
Unlocking AAA Game Success: Marketing Strategies That Made Hogwarts Legacy and Diablo IV Bestsellers
Effective marketing strategies were a primary driver behind the success of the highest-grossing PC and console games of 2023.
- Hogwarts Legacy achieved 22 million copies sold by the end of 2023 by strategically launching on PS5, Xbox Series X, and PC during the first quarter, a period with minimal AAA competition.
- Hogwarts Legacy utilized a three-phase marketing strategy consisting of pre-order campaigns, a primary launch, and subsequent secondary platform releases for PS4 and Nintendo Switch.
- Diablo IV successfully utilized platform-specific creative, employing gameplay footage with trending music for TikTok’s younger demographic while using visually striking live-action creative for YouTube.