Twitch
Twitch is a livestreaming service for gaming, entertainment, sports, music and other content. It publishes articles aimed at brands, such as one on the business outcomes of advertising in gaming.
Documents
How Gaming Is Delivering Real Business Outcomes for Brands
The presentation demonstrates that gaming has become a strategic channel for brands seeking measurable marketing impact.
- Gaming has transitioned into a performance-marketing channel capable of tracking the full funnel from initial brand awareness to final conversion.
- Overwolf serves as a major advertising hub, reaching over 113 million monthly gamers and ranking as the second-largest U.S. gaming property according to Comscore.
- Global brands including Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, and KFC are actively utilizing gaming platforms to achieve measurable business outcomes.
Reports about Twitch
565 documents by other writers name Twitch in the title or summary.
Stream Hatchet Q2 2024 Report
Live streaming viewership reached 8.5 billion hours watched in the second quarter of 2024, marking a 10% year-over-year increase and a significant resurgence following a post-pandemic decline.
- Live streaming viewership reached 8.5 billion hours in Q2 2024, representing a 10% year-over-year increase.
- Twitch's market share of hours watched declined from 70% in Q2 2023 to 60% in Q2 2024.
- YouTube Gaming grew to a 23% market share, while the platform Kick captured 5.5% of the total viewership.
Summer Special: What Generative AI Could Do for Pac-Man
This analysis explores the intersection of generative AI and video game development through a satirical lens, while simultaneously providing factual updates on industry platform policies and market trends.
- Valve has updated Steam’s demo system to allow standalone store pages for demos, enabling them to feature reviews, cross-promotion widgets, and visibility in 'New & Trending' charts.
- The new Steam demo policy eliminates the 'Prologue' loophole while granting demos the same discoverability and wishlister notification capabilities previously reserved for separate apps.
- Twitch remains unprofitable despite generating substantial revenue through advertising and commerce, raising concerns about the platform's long-term operational sustainability.
The Assassin’s Creed Franchise on Live Streaming
The Assassin’s Creed franchise maintains its relevance in the modern gaming landscape by continuously evolving its gameplay mechanics and settings to capture audience interest.
- Assassin’s Creed Valhalla remains the franchise's viewership peak, driving monthly hours watched to 30.1 million, likely due to its open-world RPG format and popular Norse setting.
- Assassin’s Creed Mirage generated 5 million hours watched and 114,000 peak viewers during its first week, though it underperformed compared to larger-scale titles like Starfield (27.9 million hours) and Marvel’s Spider-Man 2 (11.2 million hours).
- Pre-release interest for Assassin’s Creed Shadows is high, with 199,000 chat mentions on Twitch, bolstered by a 7,100-mention trailer release in May and a 5,800-mention gameplay demo in June.
Game Genre Trends on Live Streaming in 2024
The live streaming landscape is undergoing a notable shift as viewer preferences move toward single-player and story-driven experiences, challenging the long-standing dominance of multiplayer live-service titles.
- FPS games remain the dominant live-streaming genre, generating 1.2 billion hours watched in Q2 2024 and outperforming non-gaming content.
- Action games have seen significant growth, rising from 4% of total genre viewership in 2020 to 8% in 2024, with a 30% year-over-year increase from Q2 2023 to Q2 2024.
- RPG viewership has more than doubled since 2020, growing from 3% to 7% of total genre viewership by 2024, driven by high-profile releases like Elden Ring and Baldur’s Gate 3.
Steam Deck and the Top 100 Games on Live Streaming
The Steam Deck has established itself as a successful hardware platform, exceeding initial sales benchmarks and becoming the primary gaming device for 42% of its owners.
- Only 21 of the top 100 games played on Steam Deck also appear in the top 100 most-watched games on live streaming platforms, indicating a significant disconnect between handheld play and streaming trends.
- Steam Deck engagement is driven primarily by older titles, with only 15 of the top 100 most-played games on the device released within the last 12 months.
- Multiplayer titles are underrepresented on the Steam Deck due to technical limitations, specifically the inability to run games that utilize certain anti-cheat software like BattlEye.
Honda Partners With Twitch Rivals
Honda has entered into a strategic partnership with Amazon-owned streaming platform Twitch to become the official automotive partner of the Twitch Rivals tournament series.
- Honda has become the official automotive partner of the Amazon-owned streaming platform Twitch Rivals, though the financial terms of the agreement were not disclosed.
- The partnership centers on promoting the 2025 Civic hybrid sedan through an interactive, multi-episode content series titled 'Chat’s Civic Mods' that allows the community to customize the vehicle in-stream.
- A crowdsourced, custom-designed 2025 Civic hybrid will be unveiled at TwitchCon in San Diego, scheduled for September 20–22, 2024, where it will be awarded to a member of the Twitch community.
Games Done Quick: Demand for Speedrunning on Live Streaming
The gaming industry continues to demonstrate a robust appetite for speedrunning content, as evidenced by the performance of Summer Games Done Quick (SGDQ) 2024.
- Summer Games Done Quick (SGDQ) 2024 generated 8.2 million hours watched with an average of 51,000 concurrent viewers over its week-long duration.
- The event raised $2.5 million for Doctors Without Borders, contributing to a total of $50 million raised by the organization over its 14-year history.
- Viewership for GDQ events has declined from peaks exceeding 10 million hours watched prior to 2023 to approximately 8 million hours in 2023 and 2024.
Esports Charts Partners With Esports World Cup
Esports Charts has entered into a partnership with the Esports World Cup (EWC) to provide comprehensive viewership analytics for the 2024 competition.
- Esports Charts has partnered with the Esports World Cup (EWC) 2024 to provide comprehensive viewership analytics for the multi-week competition.
- The Esports World Cup is a multi-discipline event held in Riyadh, Saudi Arabia, running from July 3 to August 25, 2024, with an overall prize pool of $60 million USD.
- The event is funded by the Saudi Arabian government and facilitated by the ESL FACEIT Group, a subsidiary of the Saudi-owned Savvy Games Group.
BP Awards
The media platform Breaking Point, in collaboration with the commentary channel The Flank, has announced the inaugural BP Awards to recognize excellence within the 2024 Call of Duty: Modern Warfare 3 competitive scene.
- Breaking Point and The Flank have partnered to launch the BP Awards, a community-led initiative honoring top talent in the 2024 Call of Duty: Modern Warfare 3 competitive scene.
- The awards ceremony will be streamed on Twitch and YouTube on August 2, 2024, following a preview event scheduled for July 26.
- Award winners will be determined through a combination of community voting and a panel consisting of Call of Duty League coaches, professional players, and media representatives.
Eight Esports World Cup Sponsors Not Shown in Chinese Broadcasts
The Esports World Cup (EWC) experienced a significant loss in brand exposure during its July 2024 League of Legends competition, as eight major sponsors were excluded from Chinese broadcasts.
- Eight major Esports World Cup (EWC) sponsors—Brans, KitKat, LG UltraGear, Adidas, Qiddiya, Dr. Sulaiman AL Habib Medical Group, Pepsi, and Sony—were excluded from Chinese broadcasts of the League of Legends competition.
- The only sponsor featured during the Chinese League of Legends broadcasts was the Saudi Arabian telecommunications company STC Group.
- The omission of sponsor branding extended beyond China, with reports indicating that Vietnamese, French, and Arabic broadcasts also failed to display EWC sponsor logos.
Chained Together: Foddylikes and Difficult Games on Live Streaming
The rise of "Foddylikes"—a subgenre of difficult, physics-based games characterized by brutal progression setbacks—represents a significant trend in live-streaming engagement.
- The game Chained Together achieved 8.3 million hours watched and a peak viewership of 233,000 in its debut week, driven by its unique integration of co-op mechanics into the 'Foddylike' subgenre.
- Chained Together is the second most successful Foddylike in terms of debut-week viewership, trailing only Only Up!, which recorded 12.8 million hours watched.
- Co-op gameplay is a significant driver for streamer engagement and collaboration, a trend supported by broader market data showing that while co-op games represented only 6% of new releases in 2023, they accounted for 36% of total sales.
ElSpreen’s 24 Hour Cinema Stream Backed by Disney+
The recent 24-hour cinema marathon hosted by Argentine streamer ElSpreen, sponsored by Disney+, serves as a case study for the evolving landscape of long-form live-streaming content.
- Streamer ElSpreen’s 24-hour Disney+ cinema watch party generated 536,000 hours watched with an average concurrent viewership of approximately 22,000.
- The event attracted 233,000 unique viewers, but only 20% engaged via chat, suggesting that passive watch-party formats result in lower audience interaction compared to traditional streams.
- The cinema stream significantly underperformed compared to ElSpreen’s previous 24-hour 'Obelisk' stunt, which reached 2 million hours watched and a peak of 160,000 concurrent viewers.