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Chat and voice platform that grew out of gaming communities. It publishes safety transparency reports, including a report on child protection under Brazil's ECA Digital law.

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401 documents by other writers name Discord in the title or summary.

Cover of Thriving in Steam Early Access: Turning 20XX's Slow Launch into Success
31 min
Game Developers Conference31 min

Thriving in Steam Early Access: Turning 20XX's Slow Launch into Success

Steam Early Access serves as a critical development phase that, when managed with intentionality, can transform a modest initial launch into a sustainable, high-retention product.

  • Community engagement must be treated as a core development pillar, requiring approximately 20% of total production time to ensure long-term product success.
  • Maintaining a rigid, predictable update schedule is essential for building the player trust necessary to sustain momentum during the iterative Early Access process.
  • Developers should leverage public platforms like Discord and forums to crowdsource high-quality bug reports, effectively using the community as an extension of the internal quality assurance team.
Game Developers ConferenceJul 2019
Cover of Ways to Put Off Starting Your Next Big Project, for Sanity's Sake with Nina Freeman | GduX.me
41 min
Game Dev Unchained41 min

Ways to Put Off Starting Your Next Big Project, for Sanity's Sake with Nina Freeman | GduX.me

The relentless pressure to immediately initiate new game development projects following a release often leads to significant burnout and creative exhaustion.

  • Prioritize intentional rest periods between game releases to prevent burnout and preserve long-term creative capacity.
  • Transition away from the cycle of constant production to mitigate the risks of creative exhaustion and professional isolation.
  • Utilize platforms like Twitch to maintain a professional presence and foster social connections without the pressure of active development deadlines.
Game Dev UnchainedJun 2019
Cover of Leveraging key learnings in UA to happily grow your studio
15 min
PocketGamer.biz15 min

Leveraging key learnings in UA to happily grow your studio

The primary thesis of this presentation is that mobile game studios should treat talent acquisition with the same strategic rigor and messaging consistency as user acquisition.

  • Mobile game studios should apply the same strategic rigor and messaging consistency to talent acquisition as they do to user acquisition.
  • A studio's mission and core values are more effective at attracting and retaining high-quality talent than technical skill requirements alone.
  • Traditional job boards are often inefficient; one example showed a $700 investment in a job board yielded only two irrelevant resumes.
PocketGamer.bizJun 2019
Cover of Game Discoverability Day: Building a Community for Your Game from Scratch
65 min
Game Developers Conference65 min

Game Discoverability Day: Building a Community for Your Game from Scratch

Community building has emerged as the primary driver for game sales, effectively superseding traditional reliance on press coverage and influencer marketing.

  • Community building has replaced traditional press and influencer marketing as the primary driver for game sales, making it the most reliable method for ensuring launch momentum.
  • Developers should aim to accumulate 8,000 to 10,000 Steam wishlists by initiating community efforts four to six months before the official game release.
  • Establishing a dedicated, game-specific Discord server is more effective than using a centralized company hub, as players form stronger attachments to individual titles.
Game Developers ConferenceApr 2019
Article

Getting Your PC/Console Game Noticed: A Comprehensive How-To Guide

The marketing strategy for PC and console games centers on a structured, pre-launch framework designed to build visibility and momentum.

  • Prioritize owned media channels—such as email lists, social media, and Discord—over earned or paid media, as they provide the most reliable control over your audience.
  • Use lead magnets, such as offering a free game episode in exchange for an email registration, to rapidly scale your mailing list.
  • Segment your mailing list to test different promotional strategies, then scale the most successful tactics based on click-through performance.
How To Market A GameMar 2019
Article

Building a Community for Your Game From Scratch

Effective community building serves as a critical marketing strategy for independent game developers, functioning as a primary driver for discoverability and launch-day momentum.

  • Build a dedicated Discord server for each individual game rather than a general company server to focus engagement and community building.
  • Run a limited-time, 3-to-5-day beta test to create FOMO, using Google Forms for signups and Mailchimp for communication to drive Steam wishlists.
  • Implement a 'meta-game' within the Discord server that ties directly into the game's narrative or mechanics to keep the community engaged between the beta and the final launch.
No More RobotsMar 2019
Cover of Better together – How to build a mobile game with help from your community
23 min
PocketGamer.biz23 min

Better together – How to build a mobile game with help from your community

Engaging a community during the earliest stages of mobile game development provides significant strategic advantages, transforming players into active collaborators and establishing a dedicated core audience.

  • Engaging a community during early development transforms players into active collaborators, securing buy-in and validating social features long before traditional soft-launch phases.
  • Development teams should prioritize gathering qualitative emotional sentiment over quantitative KPIs, which are often premature during the early stages of production.
  • Using wireframes instead of polished assets during playtests helps manage player expectations and allows developers to focus on core mechanics rather than visual feedback.
PocketGamer.bizMar 2019
Cover of Mobile indie is dead – Long live mobile indie!
14 min
PocketGamer.biz14 min

Mobile indie is dead – Long live mobile indie!

The mobile indie game sector faces significant challenges due to increased competition, rising user acquisition costs, and the necessity for developers to manage their own marketing efforts.

  • Mobile indie developers must transition from pure creators to hybrid roles that integrate game design with rigorous, audience-centric marketing strategies.
  • Leveraging revenue-share partnerships with influencers and internet celebrities allows studios to generate millions of impressions and downloads without upfront advertising costs.
  • Community-building platforms like YouTube and Discord are essential, cost-effective alternatives to traditional, high-budget user acquisition models.
PocketGamer.bizFeb 2019
Cover of Retention through events and community
22 min
PocketGamer.biz22 min

Retention through events and community

The strategy for maintaining high player retention in the mobile card game Stormbound centers on fostering a grassroots community rather than relying solely on complex in-game meta-events.

  • Paladin Studios maintained high player retention in Stormbound by treating the community as a creative partner rather than relying on complex in-game meta-events.
  • The development team fostered a self-sustaining community by intentionally leaving game lore and narrative open-ended, which encouraged players to produce their own content like fan art, comics, and poetry.
  • The studio offloaded significant community management and content creation tasks by incentivizing players to organize their own tournaments and maintain external databases.
PocketGamer.bizFeb 2019
Cover of A Day In The Life: Indie Game Development
12 min
Thomas Brush12 min

A Day In The Life: Indie Game Development

The life of an independent game developer is characterized by a high degree of autonomy, constant multitasking, and the necessity of balancing creative output with the psychological pressures of entrepreneurship.

  • Indie game development requires balancing creative output with the psychological demands of entrepreneurship, necessitating a disciplined routine to manage inherent industry instability.
  • Developers must function as multidisciplinary project managers, handling tasks ranging from Unity programming and animation to marketing and community engagement on platforms like Discord.
  • Effective production requires the use of task-tracking software to pivot between flexible development phases and the rigid requirements of a launch window.
Thomas BrushJan 2019
Cover of Wowie Jam! - (2019 February 1)
3 min
Jonas Tyroller3 min

Wowie Jam! - (2019 February 1)

The Wowie Jam, scheduled for February 2019, serves as a creative initiative designed to push independent developers toward exploring unconventional game design territories.

  • The Wowie Jam, held in February 2019, is a three-day game development event focused on experimental design and unconventional mechanics like non-combat warfare.
  • Submissions are evaluated against seven specific criteria: fun, simplicity, visuals, sound, creativity, theme adherence, and a subjective 'Wowie' factor.
  • The event guarantees that every participant's submission will be played and featured in a dedicated YouTube video for promotional visibility.
Jonas TyrollerJan 2019
Cover of Cities Appropriate Pokémon GO: Remix Models for Local Needs
Whitepaper3 pages

Cities Appropriate Pokémon GO: Remix Models for Local Needs

This study examines how city governments in the United States appropriated and remixed Pokémon GO to serve local goals beginning in 2017, focusing on the contrasting tactics of two American cities in staging "open streets" events.

  • Cities can layer custom activities such as scavenger hunts, raffles, and participatory street art onto Pokémon GO, creating a 'ludo mix' where municipal agency operates within a game whose design is controlled globally by its developer.
  • The study compares two US cities' 'open streets' events staged from 2017, with one drawing around 30,000 players within a gathering of 100,000 attendees, while the other deliberately chose a smaller scale to preserve control over local history.
  • Local governments can pursue equity goals, such as adding game content about marginalized northside neighborhoods and investing in inclusivity, through partnership with the game company.
DiGRAJan 2019